Ocean Spray, leader mondial de la cranberry, lance Pink Cranberry, the first range of sparkling drinks made from pink cranberry.
Small berries of the blueberry family, les cranberries (cranberries in French) are mainly grown in North America. The discovery of drinks based on this little fruit little known in France continues today with the new creation of the American agricultural cooperative Ocean Spray with pink cranberry, softer and lighter than red cranberry. in mai, Ocean Spray, owned by more than 700 farming families, makes its arrival in the soft drinks segment with Pink Cranberry, still on the well-being niche. With 59,7% market share at the end of 2020, Ocean Spray is a pioneer and leader in the cranberry-based fruit juice segment. The brand is today launching the first sparkling drink made from pink cranberry in France. The Ocean Spray Fines Bulles Pink Cranberry range is available in two recipes : Pink Cranberry et Pink Framboise, Cranberry and Verbena. These two references bottled in France will be available in a large number of supermarket outlets in 1 liter format.. « Avec Ocean Spray Pink Cranberry, we want to consolidate our growth by capitalizing on the naturalness and simplicity of our recipes. Our ambition is to boost the carbonated fruit drinks segment, a market worth more than 413 million euros and to double the penetration of our brand on the French market by 2022” specifies Caroline Bethell, Managing Director Europe Ocean Spray. To support this launch, Ocean Spray relies on a substantial plan, orchestrated by the sales forces of its distributor Coca-Cola European Partners France. In the program : display, digital and massive sampling. The brand also plans to color points of sale so that no one escapes the pink wave.
Partner of Odysséa
Ocean Spray Fines Bulles Pink has many advantages to meet the expectations of French consumers for healthy drinks, including a recipe source of antioxidant vitamin C and a sugar level 30% lower than the BAFG average. Furthermore, Pink Cranberry, was tested and approved with 72% purchase intention and 85% enthusiasm for the concept due to the benefits of this light and thirst-quenching drink. In addition, since 2019, Ocean Spray is a partner of Odysséa, the association organizing races across France to support the fight against breast cancer. As of May 2021, the bottles of Ocean Spray Pink Cranberry will carry the pink ribbon and, for each bottle purchased, 10 cents will be donated to Odysséa
