The Premium Craft Spirits spirits label, founded by Grandes Distilleries Peureux, has just made public the results of a study carried out in September 2024 on consumption trends in this sector. It confirms the success of rum.
The Premium Craft Spirits spirits label, founded by Grandes Distilleries Peureux, has just made public the results of a study carried out in September 2024 on consumption trends in this sector. It confirms the success of rum.To situate the challenges of this market and related consumer behaviors, this new study* first recalls three data. The wine and spirits sector achieved a turnover of 11,66 billion euros in 2024 according to the Federation of Wine and Spirits Exporters. Around 57% of the surface area in production is covered by protected designations of origin. Finally, 4,100 wine merchants will be operating in France in 2024, according to the newspaper Le Guide Vasseur. First observation, which is of particular interest to Reunion : the first place of rum among the favorite spirits of the French. Rum is tied with whiskey among men, but occupies first place among women. However, 59% of French people offer spirits at the end of the year. The way of consuming the spirit – pure or in a cocktail – also differs greatly depending on the genre.. A large majority of men (59 %) prefer to consume it pure, while an even larger majority of women (73 %) prefers to consume it in cocktails. Another element to note regarding rum : although it only comes in third place behind brandy and liqueurs, rum has acquired a notable place on French tables at the end of a meal.
Study conducted in September 2024 by the Premium Craft Spirits label on a sample of 1,000 French people aged 18 to 75.
* The premium spirits label Craft Spirits has already carried out a study on the favorite spirits of the French as the end-of-year holidays approach in 2022.
