The companies Hair Diffusion and Sibel have joined forces to become Sibel Diffusion. A first concept store combining hairdressing and aesthetics has opened in Saint-Pierre.
Hair Diffusion is a leading supplier of hair products and equipment for hair salons.. Sibel has been a major supplier of products and services to beauty salons and aesthetic professionals for over thirty years.. The merger of the two brands resulted in the opening, beginning of November, of a first concept store in Saint-Pierre (74, rue du Four à Chaux). This association strengthens their mutual position on the Reunion beauty market. The combination of hairdressing and aesthetics offers makes it possible to create a new Beauty center benefiting from complete ranges reserved for professionals, to semi-professionals (students), but also to individuals with some of the most prestigious brands on the market, like Eugene Perma, Green Skin Care, Miss W, Wella, Revlon, Schwarzkopf, Nivel, Didier Lab, American Crew… The SIBEL Diffusion team brings the advantage of its dual expertise and advice. Demonstrations and training will be regularly on the program in order to best satisfy professionals and individuals..
A new food brand : Case Café
The L2D Group launches a new food brand : Case Café. A coffee shop-restaurant has been open since mid-October at Hub Lizine de La Mare in Sainte-Marie.And three ! Because this is the number of food brands that the L2D Group now has. Inspired by its network of artisanal bakeries and pastries La Case à Pains and its Columbus Café franchise & Co Reunion, Case Café is a coffee shop-restaurant concept aimed primarily at professionals. Located inside the Lizine Hub, the coworking and event space of La Mare, Case Café is mainly aimed at employees of companies in the area, from breakfast to snack (from 7:30 a.m. to 4:30 p.m.) from Monday to Friday. Au menu, a selection of cakes, breads and pastries from La Case à Pains, as well as savory and sweet products from Columbus Café & Co Reunion. The new address was inaugurated in October in the presence of Miss Réunion 2022.
L2D, A RETAIL LEADER IN REUNION
Founded in 2010 by Olivier Levy, the Reunion group of companies is a very important local player in commercial franchising with the Adopt brands, Jacadi, IKKS and the Miniso franchise. Its development continued in the field of catering, with the recent acquisition of Columbus Café and La Case à Pains, and in that of beauty and well-being with SIBEL, supplier of aesthetic and cosmetic products for professionals. Nowadays, the L2D Group has more than 60 points of sale in Reunion, 3 e-shop (www.adoptreunion.re, www.merci.re, www.jacadireunion.re) and has nearly 400 employees.
