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Friday 15 November 2024

Map button, the smart cart, appeals to mass distribution

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Designed by Knap, a French start-up, le Knap Kart permet, among others, to do your shopping without going to the checkout and to know your purchases in real time. Also supported by Bpifrance and two French banks, Knap has just completed a Seed fundraising of three million euros, which brings together distribution experts in France, Belgium, England and Singapore.

Knap was created in 2018 by Dylan Letierce and Jonathan Malgogne. Knap develops innovative solutions for the distribution sector and particularly a new generation trolley, le Button Map, including the entire design (mechanics and electronics), software development, assembly of parts and after-sales service is carried out in France. This new generation trolley allows you to do your shopping without going to the checkout or waiting in line., to know and control the amount of your purchases in real time on the shelves. Knap also offers a profitable and secure autonomous payment solution to the merchant. The fundraising of three million euros enabled the ordering of parts and the assembly of the new generation Knap Kart. Around a hundred are being deployed in stores this year in several major retail brands. With the cart connected, French distributors will have a new business model that is both profitable and attractive, which combines the best of 100% French technology with their globally recognized commercial fiber.

Knap works with four French brands
The Knap Kart is the result of four years of research, development and testing in stores. The start-up based in Villeneuve-Loubet in the Alpes-Maritimes has filed four international patents protecting its trolleys, but also anti-fraud technology which processes data from cameras and sensors on board the trolley using artificial intelligence. “Knap makes the shopping experience easier for consumers and reduces wasted time, while offering an effective solution for merchants”, advance the founders of Knap. Another argument in favor of the Knap Kart, it “improves the attractiveness and competitiveness of large stores in the face of e-commerce, thus preserving their major role as employers”. “The experience of our investors, mostly GMS experts, as Frédéric Halley, Jérôme Bédier or Roland Vaxelaire, helps us provide solutions to accelerate our development in France, then in Europe”, underline Dylan Letierce and Jonathan Malgogne.

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