Major Reunion player in indoor fitness, Keepcool is improving access to sport thanks to a new “Freemium” offer offered since August 25 in Reunion. The Keepcool network wanted to learn lessons from the health context with an innovative and free solution combining online and classroom courses.
The launch of Freemium was an opportunity for the president of Keepcool, David Amiouni, to confirm Keepcool as one of the most beautiful Reunion success stories. And for the sponsor of Keepcool, handball player Jackson Richardson, to recall the importance of democratizing access to sport. Since March 2020, the health crisis has considerably challenged access to indoor sport. Far from being defeated, Keepcool took advantage of the closure of gyms during the pandemic to work on its concept in order to offer a modernized offer in line with current and future fitness trends. Today, the Keepcool network – 270 rooms across France, including 8 in Reunion, and 400,000 members – is one of the most dynamic players in fitness at the national level. At the head of the network, Reunion Islander David Amiouni, entrepreneur who lives between Reunion and the metropolis, had this idea to make indoor sport accessible to all... with an innovative and free offer. “We will strive to build a supportive path by considering digital and the sports club as two complementary channels serving a single objective : bring sport into the lives of all French people. »
More than 400 video lessons
The Freemium subscription, 100% free, includes access to all network rooms once a month and a digital training program, available online (more than 400 video courses in 13 disciplines are already available). Unlimited and without commitment, the Freemium Keepcool offer allows you to practice indoors on the latest generation equipment and benefit from expert advice from experienced coaches once a month, free of charge, in addition to courses available online and live courses given on social networks. A real plus for athletes who want to boost their motivation in a fun setting, accompanied by professionals. The brand wishes to further develop its offers at the start of the school year. New immersive studios for group lessons will be gradually deployed in Reunion Island. Finally, Keepcool continues to expand its network on the island. From next January, a ninth room will be created at Chaussée Royale in Saint Paul.
Jackson Richardson, a sponsor of choice
To reach the people of Reunion, Keepcool has surrounded itself with a sponsor of choice in the person of Jackson Richardson. The world champion handball player is indeed a fan of indoor sports, and have long shared the values of well-being and exchange, as well as the democratization of sport defended by Keepcool. “I grew up through sport. It’s sport that makes me move forward in life. In this difficult period, regaining your well-being matters more than anything. With this offer, it’s the opportunity to meet people of all ages, to come together to get better. It’s the opportunity to spend, to regain a certain quality of life. And it's free. »
A Reunion success story
Since its creation in 2002, the Keepcool brand builds its success on sports well-being. Its president, David Amiouni, can be proud of the journey accomplished. Having started as a franchisee of the brand, he is now at the head of the national network. To enable as many people as possible to play sports, the brand offers a varied offering adapted to different sporting levels, with personalized support provided by state-certified coaches and affordable prices.
