The month of October will be marked by the highly anticipated return of the Brasseries de Bourbon operation Kartier en Lèr, an initiative which celebrates for the fourth time the wealth of Reunion’s neighborhoods through collector’s labels.
After the resounding success of previous editions, this year’s campaign promises to be even more memorable. This new edition includes 27 unique labels, and a special cluster collector’s edition. Consumers will have the pleasure of discovering these original creations on Dodo bottles., available in KEL from the end of September. The 2024 edition is distinguished by a major innovation : Internet users had the opportunity to choose four emblematic neighborhoods (Brittany, Paniandy, Bernica and Le Maniron), which will be highlighted on the labels. Or one label per sector : Nord, East , West and South. This democratic choice reinforces the operation's commitment to reflecting local preferences and promoting the neighborhoods most dear to Reunion Islanders.. Another particularity this year is the contribution of a collaborator of Brasseries de Bourbon, who created one of the limited edition labels, that of Deux-Canons. This new edition of Kartier en Lèr is an opportunity to celebrate Reunionese culture and to establish Dodo more than ever as the brand of Reunionese people. !
