Already supporting longboard champion Alice Lemoine, Jules Caillé Auto, subsidiary of the Caillé Group, expands its partnership to two new figures, one sporty, ultra-trail runner Sylvaine Cussot, and and the other artistic, photographer Jonathan Payet, to embody the values of Peugeot and Opel models.
In the first place, Peugeot renews its partnership with Alice Lemoigne, Ambassador of e-2008 and the Move to Electric project for a year. In symbiosis with the sea, the young champion works daily on projects deployed by the TCO for the preservation of the coastline and the ocean. She works particularly with young people. Peugeot enters into a second sporting partnership with ultra-trailer Sylvaine (Sissi) Cussot, an athlete specializing in mountain running, originally from Sarthe and settled in Réunion since last year. Highly noticed by the public for her performance on the Diagonale des Fous (fourth in the women's ranking), Sylvaine Cussot was admired for her courage and determination in the event despite a leg injury. To this sportiness, it adds an eco-responsible attitude. Advocating less polluting travel, she will be the Ambassador of the new 308 Peugeot.
Sylvaine Cussot, Alice Lemoigne and Jonathan Payet
A cultural embassy
It is Opel which finds, with Reunionese video photographer Jonathan Payet and his splendid images, an affinity in celebrating the great spectacle of Reunion’s nature, whose responsible automobile brings us closer but also invites us to preserve. This aerial image professional, landscape photographer, was awarded a prize in the global photography competition organized each year by the prestigious American magazine National Geographic. This photographer uses innovative image capture methods and choices, non-intrusive, respectful of nature. He will be the Ambassador of the latest Opel Mokka-e SUV, having obtained the golden steering wheel in 2021.
Three names, three faces, three favorites
The Caillé Group fell in love with these two ambassadors and this ambassador. These partnerships demonstrate its desire to support them in their challenges. A way for the Group to deepen and reinvent its commitment to the sporting elite of Reunion Island, commitment which was already his in the simpler form of sponsorship in the 90s. He expands it here, in addition, to culture. And the opportunity was given to recall the support that also provides to culture, to the arts, to the live show, the Caillé Group for many years. Among the most recent initiatives, he co-financed the Réunion Métis festival, whose superb third edition left its mark in 2021. Likewise, in the month of December, the Caillé Group was at the origin of a Creole evening at the Palais des Congrès in Paris. It is one of the eight Reunion companies participating in the Réunion des Talents fund. “Beyond business, the Caillé Group is an actor involved in local life” emphasized François Caillé.
