Jean Hénaff has decided to relaunch his private label activity in his historic pâtés and rillettes segment, but also on spreadable aperitifs, canned cooked meats, premium fish rillettes and fresh sausages.
With its mastery of subcontracting, the company reopens its MDD activity. This reopening aims to put the group's know-how at the service of distributors. In 2022, small businesses, SMEs and ETIs were responsible for 80% of French private label turnover. Natural development tool for an SME such as Jean Hénaff, opening the private label is also a strategy allowing the company to demonstrate resilience in this period marked by inflation. With a head start in terms of CSR, especially with local products, without additives and premium, the SME thus makes its know-how available to distributors. Jean Hénaff is experienced in managing calls for tenders. It has already been collaborating for several decades with the French armies which have awarded it contracts for canned products for combat rations.. The company also uses its knowledge to benefit major brands for which it subcontracts production..
An opportunity for its Be Good 2030 approach
By opening up to private label, the Breton family group is giving itself the possibility of new high-volume outlets on products that carry commitment and responsibility, an acceleration to achieve the objectives it has set for the end of the decade. The responsible, positive-impact Be Good 2030 approach is based around respect for animals and living things with commitments to animal welfare, local supplies (85% of purchases are made in Brittany) and the use of labels such as organic, Bleu-Blanc-Cœur or the Red label. Other requirements for all of its products : recipes without nitrite salts, without colorings, preservatives or additives.
Innovative know-how available to distributors
Since 2011, Jean Hénaff has been supplying the international space station with festive dishes for astronauts in collaboration with great chefs like Alain Ducasse and Thierry Marx. ! Since 2020, the Hénaff brand has launched into the aperitif market with a wide range of vegetable-based spreads, meat or fish. " We, the French, we are the ones who have pushed the ability to put gastronomy in a can the furthest.”, declared Alain Ducasse as part of the Hénaff space collaboration. This group know-how regarding the preservation of tastes and textures is now made available to distributors.
