A unique and remarkable approach in an area where 80% of pickles come from India.
Brand of the Reitzel group, Jardin d’Orante offers a wide range of condiments and seasonings available in large and medium-sized distribution.. Culinary gems developed with the help of Chef Marc Veyrat. Committed to a process of mastering agricultural sectors, the Reitzel group signs once again, with Garden of Otranto, its difference in the pickle section. From now on, all jars from its Indian sector are labeled Fair Trade, the culmination of work on structuring the sector and traceability. In this same logic, Reitzel has been relaunching the French pickle industry since 2016 by providing strong guarantees to its 24 partner farmers to enable them to get involved alongside it., without risk, in relocation. South of India, in the states of Karnataka, you Tamil Nadu, de l’Andhra Pradesh et du Telangana, 1,300 farmers united in four Fair Trade-certified cooperatives grow gherkins in partnership with Reitzel. Each of them receives training and advice from the company's agronomists present on site to improve their yields and the quality of their harvest.. But beyond, Reitzel is committed to providing them with working conditions and development prospects that are still too rare in this country where the pickle was discovered in the eighteenth century..
Transparent jars literally and figuratively
Jardin d’Orante campaigns for more transparency on origins. In the pickle section of our hypermarkets, the brand clearly displays the origin of its raw material, whether French or Indian. Through the Fair Trade approach, Jardin d’Orante wishes to provide additional assurance to its consumers. For now, the Fair Trade label is indicated on the back of the jars. At term, it should be visible on the main label. This represents 650,000 jars.
Fair Trade criteria
– Equal pay between men and women, ban on child labor.
– Development bonus for farmers corresponding to 15% in addition to the purchase price of the raw material.
– Use of this bonus to improve their social conditions, economic and environmental.
– Strict standards established to ensure health and safety.
– Minimum use of pesticides in fields and, if it is inevitable, use of products authorized via specifications established with Reitzel agronomic engineers, maximum limitation of their application rate.
