The Flavors of the Year have the products evaluated by consumers and this is a new satisfaction for Maison Isautier, because this evaluation has a significant audience at the national level. Isautier obtained two “Flavor of the Year” distinctions for two references of arranged rums. Arranged Mandarine Sauvage received a sensory score of 14,56/20 and 87% found that the innovation objective was achieved. Douceur d’arrangé Banane Coco received a sensory score of 15,06/20. 87% of consumers also considered that the objective of innovation was achieved.