Iron Bodyfit has just opened a studio in the East, in Saint-André. This studio is the fourth for the multi-franchise of the brand in Reunion Island, Maryline Bonnier.
Founded in 2015, Iron Bodyfit offers a solution for those who lack time to exercise. Electrostimulation sessions help you lose weight, strengthen, tone, reduce cellulite, relieve chronic pain and improve general physical condition. Each client benefits from personalized support to achieve their objectives. The sign, leader in the electrostimulation well-being market, account, with the opening of Saint-André, more than 200 studios in 10 countries, including 125 in France, and more than 38,000 active members. Its franchisee, Maryline Bonnier, launched into network marketing after studying fashion. With this experience, she joined Iron Bodyfit as a coach, working in mainland France and Switzerland. She participated in numerous studio openings before moving to Reunion Island to open the Saint-Paul studio., where she provided coaching functions, management and management in the absence of the manager. Wanting to gain independence, she finally opened the studio in Saint-Denis, asserting her role as an entrepreneur.
Synergy between franchisees
Former military personnel retrained in the commercial refrigeration sector, Damien and Sasha Payet have always worked together, which led them to buy the Iron Bodyfit studios in Saint-Pierre and Saint-Paul in September 2022. With solid experience as works and after-sales service managers, they decided to take the plunge into entrepreneurship by investing in the development of these studios. Their collaboration with Maryline Bonnier was naturally strengthened with the recovery of the Saint-Pierre studio and the opening of the Saint-Denis studio.. They work in close cooperation, and this dynamic led to an official association, consolidating a synergy already well anchored in the field. It was together that they opened the Saint-André studio.
Opening projects in perspective
“Thanks to the strength of the Iron Bodyfit network, we were able to benefit from the necessary support to launch and succeed in opening several franchised studios. This network allowed us to realize our ambition to develop our activity in Reunion Island., while encouraging local entrepreneurship”, explain Maryline Bonnier and Sasha Payet, young franchisees within the network who do not intend to stop there to extend their success on the island.
