The Swiss SME Reitzel gives birth to a new brand to promote tricolor pickles. This new brand bringing together all the SME's made in France products is hitting the shelves to fly the colors of the French pickle.
Since 2016, Reitzel is relaunching the French pickle industry and marketing its cucurbits in large and medium-sized stores under the Jardin d’Orante brand.. From September onwards, Reitzel's French pickles will be marketed under a completely new brand : Hugo. To delight crunchy lovers, Hugo arrives with five new recipes to appeal to all palates. Sweet and sour for those with a sweet tooth, vinegars for pickle purists : Hugo thinks of everyone with revisited classic recipes. otherwise, Hugo adopts clear packaging and complete display of the origin of the products and ingredients used, all in a transparent jar… Unlike some of the bigger brands that don't indicate where the pickles actually come from, “while 80% of pickles consumed in France come from India”, explains Reitzel, whose transparency of product information is one of the leitmotifs.
Reitzel, an exemplary family SME
Created 113 years ago by a farmer named Hugo Reitzel, the company operates in close proximity to its partner farmers. Reitzel supports them with crop insurance in the event of losses linked to weather conditions, technical support to relearn how to grow pickles. All the pickles coming out of the field, whatever the calibers, is purchased and valued in Reitzel recipes. Reference in pickles in France, Reitzel acts wherever it is established to sustainably develop agricultural sectors and promote the products it markets under its brands. : Hugo for French pickles in supermarkets and Food Service, Jardin d’Orante for GMS networks, Bravo Hugo! for specialized organic networks and Hugo Reitzel for food professionals.
