Euromonitor International, company located in London, leading independent global provider of strategic market research, unveiled its annual ranking of the largest manufacturers of large household appliances and ranks the Haier brand in first place in the world for the fifteenth consecutive year.
For the Chinese group Haier, created in 1984, it is international recognition of its industrial leadership. It is also proof that Haier has an unrivaled capacity to innovate and offer solutions adapted to the evolving needs of consumers.. Haier stands out in particular on the global market for large household appliances by securing first place in sales for its refrigerators, washing machines, freezers and wine cellars. A ranking that strengthens Haier’s position in several of its markets. Haier has been the world's number one manufacturer of refrigeration appliances for sixteen years, world leader in washing appliances for fifteen years, world number one in wine cellars for fourteen years, world number one in freezers for thirteen years.
Fifth actor in France
This lasting success is based on the quality of its products and solutions, and the brand continues to progress by investing in artificial intelligence through its proprietary application., hOn, used by five million people in Europe. “For Haier, it is essential to continue to offer consumers technologically efficient products and services capable of offering a significant improvement in everyday actions, making every home an intelligent living environment, connected and personalized”, indicates Haier in a press release. To consolidate its position, the Haier group has strongly capitalized on its production tools, especially in Europe. Between 2021 and 2023, it installed new factories and platforms in Romania and Turkey, as well as a logistics platform in France. Established on the French large household appliances market since 2005, Haier is today the fifth player in large household appliances in France. The group aims to become a leader by 2028.
Source : Euromonitor International Limited, household appliances 2024, percentage of unit shares, data on volume sales in 2023.
