The European leader in fitted kitchens has maintained the course of its five Ixina brands in 2022, Kitchen More, Kitchens References, Vanden Borre Kitchen and the very young Cake Kitchen, and continues its growth. Overview of a year 2022 marked by numerous developments and overview of the 2023 outlook.
With 563 stores and 52 new openings in 2022, a turnover of 920 million euros, the recruitment of 70 new employees, winning six awards and launching a new brand, the least we can say, is that the year 2022 was marked by good performances for the FBD group. Despite a tighter market than in previous years, the group recorded growth in its turnover of 2,9 %, gaining new market shares and distinguishing itself in exports. Stay one step ahead, professionalize the profession of kitchen designer, digitize the customer journey, increasingly supporting franchises and improving franchisee and customer satisfaction : these were the objectives of the FBD teams. They worked on a set of projects. Franchisees have been provided with new tools aimed at increasing their visibility. They have a new “career site” per brand allowing them to be attractive in their recruitment. New websites have been created for Ixina France and Belgium, as well as a new digital platform to access all the communication media of the group's different brands.
Opening of the FBD Academy
Another highlight of 2022, the opening of the FBD Academy in Lyon, which becomes the group's unique training location in France : 1,000 m² intended for immersive training. With this modern multi-brand tool, FBD offers its franchisees and their teams support in learning the profession of kitchen designer, but also training in managerial and commercial functions which are the key to the success of their activity. A second training center, established in Brussels, is aimed at Belgian members.
Launch of the Cake Kitchen brand
The year 2022 saw the launch of a new brand called Cake Kitchen. Cake Kitchen strengthens the group's position on the fitted kitchen market with a concept aimed at younger customers, more urban and more connected. Simplified and online customer journey, clear price, very accessible points of sale in town centers and shopping centers : Cake Kitchen renews codes to adapt to new consumption habits. The concept is already attractive since the end of 2022, the brand achieved the objectives set for it.
60 new stores in 2023
Pour 2023, the group has set itself the objective of opening around sixty new points of sale. Its 2023 strategy will consist of focusing on its fundamentals. FBD is heading towards export with the launch of franchise development in Spain and the ambition to establish itself in new countries as a master franchise and to strengthen its positions in countries where the group is already present. The year 2023 will also mark the implementation of the new CSR strategy. FBD has defined 4 main axes and will therefore work to “become an employer of choice, limit its environmental impact and that of franchisees, guarantee fair practices and promote simple and responsible consumption patterns”. The group also plans to move its headquarters based in Roissy to a larger space, more modern and user-friendly.
