Renowned for being the most robust watches in the world, G-SHOCK collaborated with Rubik’s Cube to create its new limited edition watch, the GAE-2100RC-1AER.
Based on the new iconic model, the GA-2100 and inspired by the Rubik’s Cube, the GAE-2100RC-1AER can change its look with an interchangeable bezel. The GAE-2100RC-1AER features the latest Carbon Core Guard protection technology. The case is thinner and we find its unique octagonal silhouette with an analog-digital display and a retro look that will delight Rubik’s Cube fans. Although its case is thin, this watch remains a G watch- SHOCK, both robust and durable over time, with water resistance of up to 200 meters and shock resistance.
G-SHOCK et Rubik’s Cube, two legends
Invented in 1974 by Erno Rubik, The Rubik’s Cube has become one of the best-selling toys in history, with more than 450 million cubes sold to date. Global icons have played this hugely popular puzzle, From Harry Styles to Ryan Gosling, including Justin Bieber and Will Smith. In 1981, Kikuo Ibe, engineer at R&D from CASIO in Tokyo dropped the watch that had been given to him by his father. It broke and he decided to create an indestructible watch.. Two years later, the G-SHOCK was born. Cutting-edge watches, capable of resisting gravity, in freezing temperatures, to high pressure and magnetic fields, G-SHOCK watches are designed to last indefinitely. G-SHOCK recently exceeded 100 million watches sold.
A common philosophy
G-SHOCK says about this collaboration :
“There are many synergies between G-SHOCK’s approach to watchmaking and the iconic Rubik’s Cube. A rugged, eye-catching exterior with deeper intricacies and a shared “Never Give Up” philosophy make this collaboration a very natural partnership. » The fruit of this collaboration is available from the end of February at the G-SHOCK Store Paris and on the website g-shock.eu/fr, at the price of 149 euros.
