A new trade map has emerged : that of ecosystems. Commerce has elected its new leaders for several years, American GAFAM (Google, Amazon, Facebook, Apple, Microsoft) and Chinese BATX (Baidu, Alibaba, Tencent, Xiaomi). Nevertheless, this cartography is increasingly disputed. La « company-as-a-service », or the ecosystem company, is everyone’s business, and everyone has an interest in assimilating the paradigm of all connected services, if he wants to be part of the world of tomorrow.
Mobility-as-a-Service : if the automotive sector fully enters the world of services, mobility players, from delivery to car sharing, also seem to be starting to spread this trend, like “super apps” such as Gojek or Grab, Indonesian and Singaporean multi-service delivery apps.
Banking-as-a-Service : Ana Botin, CEO of Santander, recently expressed its concerns regarding the integration of the financial brick by ecosystems such as those of GAFAM and BATX. German Gref, his counterpart at Sberbank in Russia, affirms for his part that his bank has become “more than a financial assistant, an assistant in life who solves all urgent tasks on a daily basis. »
Retail-as-a-Service : Cdiscount is the French example. Following in the footsteps of leading foreign distributors such as Walmart and Suning, which, like digital marketplaces, attempt to weave convergent ecosystems, the French Cdiscount no longer stops accumulating new offers and service proposals, the same way as Amazon.
" Today, many e-commerce players want to enter our lives. And they will succeed, — by imposing their rules ! Guillaume Rio alert. With an audience often reaching several hundred million users, their power is growing. They centralize and monitor all of our data — in-house, car, health,… — in order to articulate their offers, for the benefit, but also user captivity. »
