Last year, the company completely renewed its model by refocusing exclusively on books and with an unprecedented and almost disruptive innovation in this commercial sector. : the Pass-Lire with its “pot”, a kind of reading savings account that changes the way we buy.
The loyalty prize pool formula allowing you to earn points or reduce prices is not new in itself. What is, in the Pass-Lire, it is the application to the book trade of a form of monthly payment : a minimal direct debit (3,99 euros) each month funds a reading savings account from which the customer can draw to pay for their books. Which corresponds, in fact, to a smooth payment in several installments which facilitates the purchase. The new France Loisirs formula does not claim to be an economy of functionality, but she has certain traits, to see in addition all the advantages linked to the Pass-Lire. We continue to adhere (for free) to the Club to benefit from these advantages. But to the loyalty card is now added the personalized Pass-Lire account accessible on the brand's national website and allowing you to know at any time the amount of prize pool you have available..
Innovation commerciale
The commercial offer, it is first of all the reduction on the public prices of books : up to 30%. Not only the books republished by France Loisirs (nine months after their first edition), but also books from other publishing houses distributed by the brand. For club members, an additional 5% discount applies to new releases from the France Loisirs catalog purchased in store. Other innovation : taking back books. Books purchased as part of Pass-Lire membership are returned at 30% of their value, within the limit of 100 euros per year. The redemption value feeds the electronic kitty, while the book is resold second-hand by France Loisirs. More classically, loyalty is rewarded. First with an attractive welcome offer : a book purchased, a free book, supplemented by a donation of 5 euros to inaugurate the prize pool. The reading savings account is then, Of course, matched with every purchase. Likewise, the sponsorship of a new member-customer drops 15 euros into the kitty. All this reinforces the monthly payment. in parallel, if France Loisirs still relies on its network of physical bookstores, the brand has put its full focus on e-commerce. All the books in the catalog can be ordered directly on the website www.franceloisirs.com and are sent directly to your home. Please note, however, that the advantages of Pass-Lire do not apply to e-books..
30 years in Reunion
The principle of the paper catalog of new releases, mailed every two months, is preserved, but it is enriched with a second catalog devoted to children's literature, dynamic sector of the book market. A third Grand Livre catalog, books to order around the theme of well-being, can be consulted on site in store. Eventually, the idea of community, dear to contemporary commerce, France Loisirs has been implementing it for 50 years (30 years in Reunion). She is renewing it today with this concept of a reading savings account and all the related advantages.. The old book club formula, if it had evolved over the years, had finally aged for good. The principle of commitment is one purchase per season, requiring the member to bring back to the store the books sent to him at home without having requested them, became a constraint for some of our member customers. Implemented in May 2020, upon leaving confinement, the new formula did not benefit from the best conditions to launch. However, traditional members have adopted it and now a new clientele is discovering it.. You should also know that it is possible to purchase books outside of the Pass-Lire formula.. France Loisirs bookstores are open to all. A Saint-Pierre, the point of sale is particularly well located, at the entrance to rue Désiré-Barquisseau, a stone's throw from the seafront. A Saint-Denis, rue Pasteur, the bookstore includes a restaurant and coworking space.
A publisher in search of new talent
It has been a number of years since publishers understood that there was a “first novel” market.. They open their doors to new authors little by little, thus renewing their catalog without disrupting their sure values. France Loisirs went further by creating, seven years ago now, a new collection,“New Feathers”, reserved exclusively for new talents. The equivalent, In fact, of a publishing house which allows still unknown authors to benefit from unparalleled visibility. Certainly, there are many candidates for few elected officials, like everywhere. But this initiative is, still to this day, without equivalent in France on the general public publishing market. In commercial innovation, we can also cite the novels offered in preview, six to nine months before their national release in bookstores… Latest to date, the new novel by Harlan Coben (Winning is not playing), available from France Loisirs six months before its national release ! A real editing move.
