Let's forget for a moment the context still marked by inflation and somewhat anxiety-provoking, to talk about pleasure and sharing. Nestlé is once again at the big family gathering for the Easter holidays with ranges for children and adults, which will provide wonder and pleasure in the form of milk chocolates, White and Black.
The finding is confirmed by all studies : “pleasure” categories are crisis-resistant. And it's not new : in 2008, For example, in the midst of the subprime crisis, the turnover of the “pleasure” categories increased by 3,9 % ! In 2022 only 24% of French people said they wanted to reduce their “pleasure” purchases to cope with the increase in prices. Easter is not only important for the French, but it’s a crisis-resilient season, where confectionery is more essential than ever and where innovations remain a recruitment lever. The proof again with Nestlé’s Easter 2024 offer.
UN LAPIN KIT KATAU CARAmel SALE
Another Nestlé novelty for Easter : Kit Kat chewable rabbit with milk chocolate, with crispy wafer and salted caramel pieces. A discovery not to be missed.
A NEW RANGE MAKES APPEARANCE
This is one of the innovations for Easter 2024. A range of fun and festive figurines join the Nestlé family to boost the confectionery segment. Between the wafer bursts at Kit Kat, colorful Smarties lentils and delicious white chocolate from Galak, these are three more opportunities to please others and to please yourself, that meet consumer expectations.
SMALL CASTINGS AND EGG HUNTS IN 2024
The rabbits and the chick that delighted the children last year are back : a joy that translated into more than 11% of sales in value. The range of small moldings has been adopted by more than a million French households. As for the Egg Hunt range, she was also a contributor to the growth of Nestlé. As a reminder, small casts include the two Nestlé rabbits, Crunch bunnies, Kit Kat et Galak (with white chocolate) and the Smarties chick. The Egg Hunt brings together the four Crunch brands in gift boxes, Kit Kat, Smarties and Galak.
THE “MINI”, EASTER STARS
At 152-153 g, the new format of Mini Eggs Kit Kat, Smarties and Crunch adjust to market standards : 87% of sales of mini eggs are in formats of 100 g and more. As for the pocket, it is the most effective packaging to facilitate sharing. Result : around twenty mini eggs to share for a “star” product of the Easter season. More, to start the season even better and keep the children waiting before the egg hunt, Nestlé is also offering Kit Kat minifigures this year, Smarties and Crunch in 65 g format. Eight figures per pouch.
THE CONSOLIDATED ADULT OFFER
Never change a winning team. And this is the case with mini eggs for adults, range launched last year which has won over 137,000 homes in mainland France and created many addicts in Reunion Island. Chocolate with pure cocoa butter, these two references are made for the pleasure of adults. A choice, mini eggs with milk chocolate and a melting hazelnut center, and those with dark chocolate with a melting hazelnut center and cocoa nibs. Without forgetting the timeless sure value of the assortment : After Eight, historic brand with 94% awareness ! We find the mini eggs with a mint runny center and a dark chocolate shell., and the classic After Eight sheets in their gift box, very popular at Easter.
