While the vast majority of businesses have reopened, and economic activity resumes, project leaders took advantage of this “slow time” to move forward with the creation of their business.
In the previous issue of Leader Réunion, I detailed the stages of a market study, the table of which you will find here
summary. We often confuse BP (Business plan) and market research even though they do not have the same objectives or the same usefulness. Market research takes place at the start of a creation project. It makes it possible to validate the feasibility of the project. It is then integrated into the business plan.
Here are the main objectives of a market study :
– analyze the main competitors in the sector, the products and services delivered ;
– identify market size and trends ;
– define market opportunities and threats (matrice SWOT, PESTEL) ;
– know consumption habits ;
– define the marketing mix ( products, prix, distribution, communication, personnel, process, physical evidence).
The business plan is a summary document forecast over 3 to 5 years depending on the entrepreneurial project. The objectives of a business plan are as follows: :
– establish the strategy and its short-term objectives, medium and long term ;
– integrate financial data using a precise forecast ;
– Anticipate future needs both in terms of equipment, the staff, that the premises.
Business plan and company status
To carry out the business plan, we rely on market research, but also on the choice of company status. The legal form provides an operating framework for the company. The obligations are different depending on whether you are in SASU (one-person simplified joint stock company) or micro-enterprise and do not give rise to the same rights either. Having a global vision to know where you want to take your business in the medium and long term will allow you to choose the most appropriate status.. Why we integrate the form of the company into the business plan ? Because the tax regime will be different depending on the legal form and this is important for the calculation of social contributions and the taxation of your company. otherwise, domiciliation also has an impact on the benefits to which you are entitled.
To go as quickly as possible, it may be tempting to domicile your business in mainland France where the formalities of the Commercial Court Registry are quick. Then once the KBIS extract has been obtained, to repatriate the company to Reunion. However, this first registration in mainland France does not always allow you to obtain the advantages of a company initially created in Reunion Island.
(Note that the delays linked to the formalities for obtaining the KBIS extract have reduced considerably in recent months in Reunion Island..
What does a business plan contain? ?
• Presentation of team members, of their journey and motivations for carrying out this project. What does each member bring to this project? ?
• Project display. The objective is to convey your vision of the project, your values, your company's mission.
• Presentation of the key elements and conclusions of the market study, le business model, the chosen strategy, the positioning, the forecast turnover over several years (ideally with low assumptions, medium and high)
• Presentation of financial indicators : investment tables, forecast income statement, cash plan, Financial plan, break-even chart, etc. Finally, know that there are free business plan models on the internet depending on the sector of activity (restaurants, retail, garage etc).
You can download your KBIS extract for free on https://monidenum.fr/
