According to the 2022 annual franchise survey, a large majority of franchisees were employees before launching and a majority of franchisors favor recruitment among their employees.
Franchisees are 36 years old on average when they open their first point of sale. At the time of their installation, a quarter of franchisees decide to change region. 76% of franchisees were employees before starting a franchise (they were 72% in 2020). otherwise, one in two franchisees changed sector of activity when creating their franchise business. The selection of new franchisees is one of the major concerns of franchisors (83 %). Franchisor side, the survey reveals that half of them (52 %) promote the recruitment of franchisees among their employees or in their network. In order to offer the best chances of success to their new franchisees, Nearly two out of three franchisors favor coaching or sponsorship. A large majority of franchisors (84 %) offer initial training to franchise staff. Despite a context of health crisis having postponed certain installation projects, 93% of franchisors have created at least one point of sale in the last twelve months, with twelve points of sale open on average.
Why choose franchising today ?
Response from Véronique Discours-Buhot, general delegate of the French Franchise Federation : “Franchising is a model of modern entrepreneurship, in keeping with the times and above all, performant ! The franchise proves every day that it is a real economic engine, social and societal. The crisis has also confirmed that the merchants of tomorrow will be those of omni-channel, capable of playing on the complementarity between their physical points of sale and the web. Click & collect, home delivery. » What Bertrand Magnin confirms, Director of Development Banque Populaire : “Franchise players have been able to adapt by developing digital as a growth lever for their business and are already committed to the future by offering eco-responsible offers.. » The Banque Populaire is, in a city, the first bank for franchisees and franchisors.
THE ANNUAL FRANCHISE SURVEY
THE ANNUAL FRANCHISE SURVEYThe main lessons from the new annual franchise survey are published from March to July 2022 through five chapters composed of a mini-summary and an infographic. These monthly meetings will be relayed via social media and the websites of Banque Populaire and the French Franchise Federation..
