Building on its success, the pioneer brand in the popularization of Emmental in France will focus on cheese innovations in the coming years. Example : the AOP gourmet cubes for salads and aperitifs that it has just launched.
Known by more than eight out of ten French people, the French cheese brand Entremont is celebrating its 75th anniversary this year. The family business, which currently employs 1,650 employees, was founded by the three Entremont brothers (Edouard, Marius, François) in 1948 in Annecy, in Haute-Savoie. Today it is part of the Sodiaal dairy cooperative and therefore has the particularity of belonging to its breeders., cooperating partners. Guided by its pioneering spirit and its strong territorial roots, she 
is one of the best-selling national cheese brands in stores. It is number 1 in sales by value with nearly 8% of the value market share in pressed pasta and cheeses to be consumed hot. In a particularly difficult context for food products, the brand is holding up well. Its volume sales were maintained (-0,9% in 2022 compared to 2021), while the cheese market recorded a decline of 2,8% a large distribution. Over three years, compared to the last pre-Covid reference year of 2019, she even managed to progress by 5,3 %, faster than the market (+3,9 %).
A place of choice at the French table
Entremont not only enjoys an excellent reputation, but also a very good image among the French : 70% say they appreciate it. Entremont managed to be a greedy accomplice of the French, from the traditional pre-packaged cheese platters in the first supermarkets of the 1970s to the new desire for natural homemade cheese through the simplification of the recipes for all its grated products, now aligned with its historic Grated Emmental without additives. The brand became part of popular culture thanks to television with its famous slogan “Entremont, it’s otherwise good” from 1984. In the 1980's, she invents bags of grated cheese that can be resealed with a zip. She is also at the table for friendly reunions with her hot cheeses like Raclette., range that she developed in the 2000s, even inventing Raclette without crust ! Since 2020, the company meets naturalness expectations, quality and simplicity for consumers by notably enriching its range of Emmental (Organic Emmental in 2018, Emmental Red label in 2022).
Cubes of character for salads and appetizers
Now, Entremont intends to strengthen its innovation strategy. The brand plans to achieve 25% of its turnover with new products by 2027, compared to 5% today. In line with this objective, Entremont launched in stores last month a range of gourmet cubes for salads and aperitifs benefiting from protected designations of origin., guarantee of local traditional know-how : Cantal AOP Jeune du Massif Central and Bleu d’Auvergne AOP. With this new range promoting AOP cheeses, Entremont combines the guarantee of French products with character with the practicality of pre-cut cubes, all offered in recyclable pots.
