Entremont, French cheese specialist, launch the Meule de Caractère to Sprinkle for pasta in the grated section.
In the grated aisle, consumers expect more and more taste and indulgence, as reflected by the boom in sales of special grated products (+23% in volume over three years), and Italian grated (+19% over the same period). Expectations that Entremont now meets, with its innovation on the market : the famous brand offers the first French and family version of parmesan, the famous Italian cheese powder. The new Entremont Wheel of Character to Sprinkle is now featured alongside its Pizza Special, from a selection of three cheeses, to compose the brand's range of special grated products. A Pizza Special whose packaging has been revised to harmonize this emerging range. Entremont has planned a major support plan, online and in store, for the launch of its new grated. To explain how to use this new product, the brand will notably suggest recipe ideas by partnering with culinary influencers and digital players.
