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Wednesday 22 January 2025

Pack greener

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Anais Sery

If the habit does not make the monk, the boxing experience begins right from the moment you receive the package. And if like me you ship packages every day to your customers, you know that finding the packaging that combines the right dimensions, resistance to transport and aesthetics, is not an easy thing. From now on, ecological responsibility must be added.

Why it is important ?

Because the useful life of packaging is very short, a few hours, at most a few days. Each day, more than a million packages are shipped across mainland France, although La Poste, French market leader in home delivery, has acquired a new “Ile de France Sud” sorting center capable of sorting 37,000 packages per hour, 20 hours a day. Or up to 740,000 packages per day on this platform alone. In the meeting, the sending of intra-Reunion parcels has taken off since last year. The digitalization of the sale of non-perishable goods (clothing and accessories mainly) allow the brands of a city to reach the entire territory. La Poste has improved its processing of Colissimo intra-Réunion. It offers a new delivery offer at +1 for certain sectors. And other players are entering this market.

Green packaging, where to start ?

Déjà, we replace everything that is plastic with cardboard, paper or easily recyclable materials. Ensuite, more and more, distribution corners for bulk products are accessible in supermarkets. For my part, for certain packages, I choose to recycle boxes, and I add a note in the package to explain the process to the customer. It is with the idea of ​​reuse that Raja created packaging with a second adhesive strip so that the customer can return their package (if necessary) in the same packaging. RePack and La Poste have joined forces to offer packaging that can be reused 20 times. Once the package is received, then simply fold the RePack and slide it into a collection point. In the same idea, Hipli has designed an envelope that can be reused a hundred times.

And in other activities ?

Restoration takes precedence. The ban on single-use plastic and other polystyrene has enabled the democratization of bamboo, wood or cane fiber (which does not come from us). Yes, the cost is higher, more complex sourcing of certain products such as lids for milkshake cups, and some will tell you that wooden cutlery gives a taste to food. This is also evolution : get out of your comfort zone, make choices and form new habits. La GMS, the food industry and the cosmetics industry are also becoming aware of the waste produced. Because it’s not just about plastic bags to put your shopping in, it’s about everything that can surround a range of products, over-packaging of certain food products, or the different boxes in which we put a tube of toothpaste or cream, while it is possible to do without it…

I wish you happy holidays and remind you that the best waste is that which is not produced..

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