Talisman Brands France, company based in Paris, member of the American group Established, owner of the iconic Thomson brands, Blaupunkt and RCA, announces the acquisition of majority control of the consumer electronics brands Schneider and Radiola.
This strategic acquisition strengthens an already unique portfolio in the consumer electronics and household appliances sectors. Hall O’Donnell, PDG d’Established, expressed his enthusiasm about this transaction : « Schneider it 
Radiola are consumer electronics brands with incredible heritage. It is an honor for us to partner with these iconic brands, and we look forward to putting our expertise at the service of their influence for years to come. Thanks to our strong financial position and the support of our leading investors, Schneider and Radiola are well positioned to thrive for many years to come. » This acquisition represents a new step for Established in the expansion of its brand portfolio, which includes the globally recognized Thomson brands, Blaupunkt, RCA and Saba. Established is committed to continuing and accelerating the growth of Schneider and Radiola and providing new opportunities to current partners of these iconic brands.
Two historic brands
French brand founded in 1934, Schneider offers collections of household appliances, of televisions, audio products, IT and tools. Founded in 1922 as France's first private radio station and manufacturer of radio devices, Radiola is a visionary brand that has made progress and culture accessible to all homes. Talisman Brands France is a subsidiary of Established, brand management company that discovers, protects and promotes the biggest consumer electronics brands. Besides Thomson, Blaupunkt, Schneider, RCA and Saba, its portfolio includes NordMende, Ferguson, Victor, Victrola, Proscan. Established is based in Houston (UNITED STATES), with offices in Silicon Valley, in Miami, Paris, Luxembourg, Dubai and Shenzhen.
