While the Phoenix shows its form, Edena Boissons strengthens and diversifies its beer portfolio with four new imported brands.
“Some birds disappear, others are legendary” It is with this powerful message that Edena Boissons promoted its flagship beer brand, la Phoenix, across the island in a display 4×3. The dynamism of Phoenix was also achieved by the beautiful displays in stores that we saw last October. Without forgetting the communication reinforcement of digital media, essential today. What makes up an impactful 360° campaign on the Phoenix brand and its local roots. But if Edena Boissons now focuses attention on its beer offering, it is also because it is launching four new international brands in Reunion. Three brands that are a beautiful invitation to travel and discover new flavors : Blue Moon, Miller & Rome beer. Beers from the Molson Coors group. These beers are launched as part of the “Planète Bières” operation because they take us far : from the main arteries of American cities to the Italian alleys smelling of Dolce Vita. Blue Moon is an American brand, the first craft in the USA, a beer brewed in the spirit of Belgian white beers, with orange zest and spicy fresh coriander. 
Miller is an American lager filtered four times, which gives it a subtle taste and exceptional finesse. Visually, this beer presents itself in a light blond color of very beautiful clarity, covered with white moss. It offers a very fine malty aroma to the nose., as well as a slight hop touch. In mouth, we can distinguish a slightly sweet flavor and we can perceive the bitterness of the hops. Avec Birra Roma, it’s all the magic of Rome that comes to us in a bottle. Birra Roma's mission is to share the spirit of the eternal city. This typically Roman beer is inspired by its jewels : culture, secret places, traditions and dishes that have influenced generations of great poets, artistes, thinkers and scientists.
Chimay, a Trappist beer from Belgium
The fourth brand is an iconic name in European beer : Chimay. Trappist beer, Belgian and historical. Since 1862, the know-how of the monks of the abbey of 
Scourmont is renowned for brewing beers according to monastic traditions. These are high quality beers, low fermentation, offering a delicate and complex aromatic palette, which is expressed through four references : Chimay Dorée and Triple for blondes, Red Chimay, fruity brown, and the Blue, dark brown, more powerful and complex. Four beers sold in CHR in 33 cl bottles as well as on draft.
