For these biosourced cardboard bottles, the Pyrenees Company, producer of New Water, has won, in the month of December, the Innovation Trophy from LSA magazine in the “Non-Alcoholic Drinks” category.
The Pyrenees Company, located in Mérens-les-Vals, in Ariège, was founded in 2017. It is the first French company to offer sustainable mineral water in carton format thanks to an exclusive partnership with Tetra Pak. La Compagnie des Pyrénées produces and markets four eco-designed packaging : bio-carton, Recycled and recyclable RPET, infinitely recyclable aluminum and glass. The Pyrenees Company (LCDP) received unanimous approval from the LSA jury for the innovation of its sustainable mineral water bottles in a cardboard brick. The Compagnie des Pyrénées was rewarded for the model of its “Eau Neuve” bottles, with biosourced cardboard packaging, and for its ingenious marketing. “I thank all the teams at Compagnie des Pyrénées who made this innovation possible and I thank our partner Tetra Pak who accompanied us to put the water in a small cardboard bottle.. I hope that we will surprise you again in the years to come with new innovations in water”, welcomed Sébastien Crussol, co-founder of LCDP.
New Water, mineral water agitator
The blue bottles have attracted a lot of attention after massive distribution at major music festivals this summer. Also distributed in TGV InOui bars, les snackings, hotels or even in collective catering, the Ariège company saw its bottle production multiplied by 10 this year compared to 2021, date of its creation. New Water, also called “Ô 9” for the nod to the department of Ariège (09), is a very good quality mineral water, low in mineralization, drawn at an altitude of 1,332 meters from the Pédourès spring, by a reasonable withdrawal of the resource which does not exceed 15% of it. Equipped with IFS certifications, BRC et ISO 22001, Eau Neuve is one of three French natural mineral springs to have obtained the AFNOR standard “Suitable for the preparation and feeding of infants”, which makes it a natural mineral water that can be consumed by the whole family every day. The entire capture process, production, packaging, distribution and recycling of the Eau Neuve brand has been designed with an ecological objective, responsible and societal.
