With 840,000 purchasing households, 24% of tortilla market value sales and 46% of ambient sauce sales, Doritos is the second largest snack brand and the first brand contributing to the growth of the PSA department. Hence the event which constitutes the arrival in a spicy version of the iconic taste of its number 1 reference, Nacho Cheese. Doritos launches Flamin’ Hot in April for the teen-24 year old target who likes “explosive” experiences (format 170 g). A taste that is a hit in the USA. This launch is based on a powerful media campaign. Doritos is also launching a new line of tortillas, a format 230 g, for more sharing and in a new design : a transparent window allows you to see the product. A new perfume, Guacamole, completes the offer. Doritos is also completely relaunching its range of sauces : new 280 g formats for less waste, new, more modern and attractive design and new, even tastier recipes.
Lay’s Max modernise son design
The Lay’s Max range is completely redesigned. The new design is more modern, notably via the 3D aspect of the name of the “MAX” range. More delicious too, by better highlighting the exploding chip, as well as flavor representation. Finally the new design is more visible on the shelves with the Lay’s logo more centered than before and the concentric circles. A new mustard flavor, fifth perfume on the market, strengthens the range with this new design.
Fritelle, 3D and Mix Ups revamped
Lay’s Fritelle, Lay’s 3D et Lay’s Mix Ups : the three change their look to accelerate the recruitment of families. This new design for more modernity, of fun and pleasure has been tested and approved by consumers
New range of Lay’s chips
Lay’s is revamping its potato chip offering. Consumers are looking for local, quality and authenticity. Lay’s meets this expectation with recipes for old-fashioned and country-style chips made, from this year, with 100% French potatoes. And the 100% organic Lay’s range gains in authenticity with slow cauldron-style cooking.. A positioning underlined by a new common visual identity of the packaging.
Bénénuts accelerates on authenticity and naturalness
Bénénuts boosts the seeds and crackers segment. The brand was the engine of growth in 2020 thanks to an offer based on natural and authentic ingredients.. Its offer of salted and unsalted seeds (roasted in the oven) is the healthiest on the shelf. The vegetables used in the composition of the crackers are 100% made in France and baked in the oven. On this basis, the relaunch in 2019 of Bénénuts Plaisir Brut proved to be a success with +60% turnover in volume over one year. The range is boosted by the relaunch of the large format. In 2021 Plaisir Brut continues its momentum and in particular drives the growth of organic unsalted products with an innovation : the first reference of unsalted noble nuts. Other change : Sunbreaks becomes Bénénuts Plaisir Brut with a new 100% whole grain recipe and a new design for enhanced visibility. Bénénuts Plaisir Brut thus becomes the first brand… naturally PSA.
