SodaStream, the world number one brand of gas to gas water, Was elected favorite brand of the French in the category "Home Gazerial Machines".
Ten million French people have a sodastream machine at home ! An extremely strong footprint for this brand which is committed to replacing the use of 2,3 billion single -use plastic bottles in France between 2021 and 2025. SodaStream, world leader whose French headquarters are located in Carquefou, In Loire-Atlantique, employs 80 people. Elected favorite brand of the French in its category, Sodastream won first place in the podium in terms of empathy, After a study carried out from September 21 to 22, 2022 on the Panel d'Opinionway, With a representative sample of 1039 people from the French population aged 18 and over. "Being an elected favorite brand of the French is the recognition of the very strong attachment of consumers to the brand. Sodastream has created a concept that allows them to transform their way of consuming sparkling drinks at home while contributing to the protection of the planet, And they are there ", explains Christophe Laffont, Managing Director of SODASTREAM France.
Sodastream is revolutionizing the world of sparkling drinks
Pioneer is the term that best defines sodastream, Pepsico subsidiary since 2018. This brand has created the concept of machine to sparkle your water at home. With its signature ("Act for the best"), The brand makes both reference to the button that activates gasification on its machines and three promises : "The best for oneself, by encouraging consumers to drink more water and hydrate ; The best for his loved ones, By offering an experience that is perfect and friendly, and which covers all moments of consumption and desires within the same family ; The best for the planet. A single sodastream bottle avoids using 1,300 single -use plastic bottles. Its gas recharges are reusable thanks to a recovery and filling system set up by Sodastream.
Very strong growth and tracks of innovation
Present only on the individual segment, The brand believes that its growth potential remains significant, since 65 % of French people continue to buy sparkling water once a month. To progress, Sodastream relies on several levers. The design : Consumers can be attached to the appearance of their machine installed in the kitchen work plan. Sodastream recently launched the machine art, with refined and retro lines. Ease of use : Sodastream has developed Quick Connect gas recharge, who clips with one hand. The diversification of its offer : Sodastream now offers a wide range of syrups and concentrates, which allows you to make drinks almost identical to Pepsi at home, Liptonic or 7Up… Sodastream also offers a range of organic syrups containing 45 % less sugar than the average of the flavored drinks sold in France. Sodastream products are available in more than 80,000 stores in 47 countries.
