Have you ever assessed the depth of your professional network? ? Maybe it's a kilometer wide, but one centimeter thick ? The importance of a wide-area network is undeniable, but to truly thrive it must also dive deep. In this article, we explore how to build a powerful network, combining the breadth of contacts with the depth of relationships, specifically suited to entrepreneurs looking to develop their business.
The power of the personal network
Harvey Mackay, entrepreneur, renowned author and speaker, is a master in the art of developing a deep network. He has perfected an effective method for deepening relationships, essential in a world where exchanges are often superficial. The key is that knowing a person in-depth is the key to maximizing a relationship. Be informed about your family, his leisures, his interests, creates meaningful connections.
The GAINS Exchange tool for fruitful relationships
A powerful way to deepen casual relationships is to use the GAINS Exchange tool. GAINS, acronym for “ goals, accomplishments, interests,
networks and skills » (goals, achievements, interests, networks and skills), offers a structured approach to get to know your contacts better. During a first meeting, or after a brief interaction, exchange on each other’s GAINS. Ask questions about their goals, the realizations, his interests, its networks, and his skills. Imagine a conversation where, after initial professional questions, you share something unique, an unusual hobby or travel dream. The dynamic is changing, leaving room for authentic connection.
The need for a network that is both broad and deep
A broad but superficial network is not enough to succeed. Like the roots of a great oak, some relationships need to dive deep. Build meaningful relationships by learning more about others, their details, interests and goals. A strong and stable network requires a combination of width and depth..
In conclusion, for entrepreneurs wishing to develop their business, the key lies in building a network that is both broad and deep. Use methods like the GAINS Exchange to move beyond superficial conversations. It’s by investing in detail-rich relationships that you can truly maximize opportunities and drive business growth..
For more than two decades, Sylvie & Annick Miquel has accumulated solid professional experience by successfully supporting entrepreneurs, teams and leaders of all kinds, both in the private and in the public. In their capacity as BNI Executive Directors in Reunion, of BNI National Directors in Mauritius and John Maxwell Certified Coaches, they are determined to help entrepreneurs, their families and communities, to succeed and prosper thanks to their innovative and efficient business approach.
Sylvie & Annick Miquel
Directors BNI Meeting
& BNI Maurice
+262 692 45 84 00
bnireunion@bnifrance.fr
contact@bnimauritius.mu
