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Tuesday 4 March 2025

Two new features for fans of “do it yourself”

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Nearly a quarter of French people make their own cleaning products, and 46% plan to do so in the future. For them, the French specialist in do-it-yourself cleaning products, Starwax The fabulous launches black soap powder and a new format of sorrel salt.

Black soap is widely recognized for its degreasing power.. It is as well capable of cleaning and degreasing the floors as dishes or laundry. To meet consumer expectations in terms of environmental preservation and their desires to control the composition of their household products, Starwax the Fabulous offers a great first on the market : the powder formulation of this successful product. No more unnecessary water transport and plastic cans : Black soap powder of natural origin benefits from Ecocert certification. It is offered in a kraft sachet labeled FSC. A 500 g bag is equivalent to 15 liters of liquid black soap.

Dilute products

Salt expert, Starwax The Fabulous has largely participated in its democratization with consumers by offering its product in 400 g pot, whose sales increased by 55,3 % in value over one year ! This product to be diluted has been made a place within homes thanks to its indoor and outdoor efficiency to drift wood or textiles, Eliminate rust and deoxy metals. Starwax the Fabulous is launching a 1 kg format to adapt to uses on large areas, Like wooden terraces. These two products are packaged in kraft sachets from sustainably managed forests.

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