Fin 2022, the launch of OpenAI's Chat GPT artificial intelligence allowed the general public to discover one of the most advanced artificial intelligences currently available. Here are different tools that can support your teams on a daily basis for your marketing.
What is artificial intelligence ?
Artificial intelligence (IA) is the simulation of human intelligence by machines, especially computers. There are different types of AI, like machine learning, speech recognition and computer vision. The goal of AI is to create systems capable of performing tasks that normally require human intelligence, such as decision making and problem solving. (Response from Chat GPT)
Content writing
Lack of inspiration for your publications on social networks or your newsletters ? Jasper is the best-known AI text generation solution used by marketers. The tool is capable of generating texts allowing good SEO referencing, writing product sheets for Amazon, or even Google Ads descriptions. Rapidely : just choose an idea, to add your information and settings, then choose the text generated by the AI in seconds. Rapidely indicates that “AI writes based on models designed according to what “works” on networks”, thus allowing good results in terms of engagement and visibility of publications. Copy.ai highlights writing high-converting emails, but also blog articles and publications for social networks.
Creating images and videos
Dall-E is Open AI's AI for image generation. From texts, Dall-E offers images. A few lines from a poem or a request like “dog perched on a tree” and the AI creates an original image. The best known of Dall-E is the Young Otter with a Pearl Earring in the style of Johannes Vermeer. Alternatives to Dall-E ? Midjourney or Craiyon Movio, an AI to generate videos. No editing skills needed, it is possible to create avatars and generate engaging videos. Twenty languages are available, with varied accents whether for training videos, marketing or tutorials. Synthesia is an interesting alternative to Movio.
OpenAI, the company behind Chat GPT
Created in 2015, Open AI is led by Sam Altman, ex-president of Y combinator, the Silicon Valley incubator (Airbnb, Dropbox ou encore Stripe) and counts among its founders Elon Musk and Peter Thiel. The laboratory develops artificial intelligences such as Chat GPT and Dall-E for image generation. Chat GPT is currently free, however the operation and development of the tools requires significant funds calling for monetization. otherwise, the first limits encountered by this AI are biases, answers based on data from before December 2021, as well as such request to date (January 18, 2023) that it is necessary to register on a waiting list to be able to connect.
