Synthetic worlds are no longer science fiction : they are real. Whether to find a vaccine, define our diet, creating the food of the future, even extend life expectancy, synthetic biology interferes in our privacy. From living to digital, there is only one step : that of algorithms. Synthetic media thus have the power to redefine the creation of digital content, alter our perception of reality, create extraordinary virtual experiences and even shake our democracies.
DNA as a new driver of consumption : 19% of European consumers are ready to give their genetic profile to receive more personalized offers adapted to their physical properties, according to a recent study conducted by Euromonitor. Nutrigenomics could soon slip into the heart of our food choices.
Food production reimagined thanks to AI : and if food were to reinvent itself around urban farms and cellular agriculture ? Promising technologies that could limit the ecological impact of global production. The food company Notco, company in which Jeff Bezos invested, for example, already produces milk with a 70% reduction in carbon emissions.
On the road to the virtual economy and digital doubles : digital doubles are interfering in the economy, whether for the automobile, energy, business or even personal. Amazon is already designing digital copies of cities in order to train the algorithms of its delivery robots.
“We are beginning a decade which will certainly be that of synthetic technologies. Whether in the digital or living domain, the power of algorithms will create new economies, virtual and real. With new generation vaccines, innovative therapeutic solutions or even nutrigenomics, it could be that DNA is the future ruler of our lives” concludes Nicolas Diacono.
L’Echangeur BNP Paribas Personal Finance
This center of technological and marketing innovation applied to retail trade deciphers new consumer habits for major players in distribution and e-commerce and supports them in designing their development strategies.. Support based on the combination of expertise and marketing tools, data, new tech, innovation. For more than 20 years, CAC 40 companies, retail chains and major brands trust the BNP Paribas Personal Finance Echanger.
BNP Paribas Personal Finance is the leader in financing for individuals in France and Europe through its various consumer credit activities.. 100% subsidiary of the BNP Paribas group, BNP Paribas Personal Finance has nearly 20,000 employees and operates in around thirty countries.
