Splayce, communications expert for healthcare professionals, unveils an innovation intended to change the landscape of pharmacies : the kinetic cross. Designed in collaboration with designer Jacques Averna, this new brand aims to be an aesthetic and sustainable solution, meeting the current needs of pharmacies in terms of ecological transition.
France has no less than 20,931 community pharmacies, including 613 overseas. Many of these pharmacies are equipped with the traditional luminous cross, an iconic element, but energy consuming. These brands, used to indicate the presence of a pharmacy and its opening hours, require a significant amount of energy to operate. Unlike traditional lighted crosses, the kinetic cross works without an electrical connection. Thanks to an ingenious design, it uses the energy of the wind to rotate on itself, creating a movement that attracts the attention of passers-by. “It is with immense pride and enthusiasm that we present our latest innovation. The kinetic cross is a true revolution that meets the needs of today’s pharmacies. She is aesthetic, durable, ecological and differentiating. We are convinced that it will be a success with our customers.”, explains Mathias Bessettes, director of Splayce.
An innovative eco-responsible design
Made of mirror polished varnished aluminum, the kinetic cross reflects city lights while minimizing light pollution. This choice of material and design allows it to capture attention while integrating into the urban environment.. Its perpetual movement, powered by wind, makes it a symbol of modernity. This product responds to the growing concerns of consumers and local communities regarding sustainable development. The kinetic cross is manufactured in the French Splayce factories. It is designed to withstand bad weather and does not require any special maintenance.. A minimum wind speed (5 to 10 km/h) ensures the rotation of the cross. Dimensions of the cross and support : height, 105 cm ; width, 74 cm ; depth, 80 cm. Weight : 6 kg environ.
A future pharmaceutical signage standard
The designer behind the project, Jacques Averna, has given itself the mission of reinventing traditional illuminated signs to make them objects that are both aesthetic and self-sufficient in energy. Splayce sees big for the future of the kinetic cross. With the growing demand for sustainable solutions, the company believes that this innovation has the potential to become a standard in pharmaceutical signage. Founded in 1992 following the merger of Styl-Pack and PCL, two companies specializing in communication for pharmacies, Splayce has since established itself as a leader in the field. It now has 7,000 customers., 187 employees, five production sites.
