Christmas chocolates
Enjoy, to offer, share : with Milka, Gold Coast and Toblerone, Christmas 2021 promises to be a year of novelty and responsibility. Mondelez International and its Indian Ocean subsidiary based in Reunion, present a collection full of brilliance covering all consumer expectations : gluttony, gifting and sharing.
For Christmas 2021, the ambition of Mondelez Int. is still strong : “do differently to do better and develop what already exists”. Milka, Gold Coast and Toblerone, are three distinct and complementary chocolate brands with their own strengths. Christmas needs are known : after the ordeal of the pandemic, the need to find oneself, to share and offer will be stronger than ever. Mondelez Int. intends to differentiate itself through a complete range and innovation. With MILKA and its core target, families, which reinforces its range on children and extends it towards adults. With Côte d’Or which positions itself on authenticity, mainly targeting adults by refocusing on chocolate to share. And with Toblerone, the chocolate of young adults who, them too, like to give each other gifts.
Mondelez Int’s commitments.
For Christmas 2021, the company reaffirms its CSR commitment and more particularly the “Cocoa Life” certification for all its seasonal chocolates without exception. This important support and support program for the cocoa sectors gives additional meaning to the celebration. otherwise, it announces several initiatives aimed at reducing the environmental impact of POS, des displays, but also Christmas packaging using more recyclable materials. A final commitment that concerns the social inclusion of deaf and visually impaired people : Mondelez Int. worked with the Association of the Blind of France on the new Milka advertising campaign.
Toblerone : for unconventional parties
Personalized cases, a festive look and new messages. For this Christmas 2021, the gift brand preferred by young adults continues to develop its potential. First of all, the adult advent calendar for a successful start to the campaign. The brand then offers a range with multiple choices : Christmas balls, the Fir, the Triangle Box, Mix boxes… And without forgetting the essential Toblerone bars with guaranteed success : maxi-bars of 360g (Lait, Noir, White and Almonds) with their unique design. An innovation creates a sensation : the Toblerone metal box 368 g ! A differentiating and premium offer with collector packaging with embossed finishes, reusable, recyclable, containing the mix of three Toblerone flavors (lait, blanc, noir).
Côte d’or : for authentic celebrations
For three quarters of French people, what really matters at Christmas, it’s being surrounded by loved ones to spend simple and authentic moments. But taste remains the number one criterion in the Christmas chocolate market. Côte d’Or understands this. Despite a strong identity of taste, Côte d’Or embodies the taste of being together during the holidays. The brand makes a difference by anchoring its pillars in moments of sharing, with the Mini Roc range, supplemented by the Mini Bouchées and the Selection. Within this offer which also includes an advent calendar, something new appears : the Fir Selection Box 130g with two flavors of Mini Bites Milk and Truffled Dark.
Milka : for tender celebrations
Milka is approaching Christmas 2021 by strengthening its position on the family while giving itself the means to recruit more adults. Its children's and adult advent calendars will be present from the launch of the campaign. For more in-store visibility, Santa Claus Milka changes dress, with a better balance of red and lilac in order to be better identifiable on the shelves. The family positioning is then reinforced by the renovation of the assortment bag and by the multiplication of the offer to share. The innovations Moments Lait Alpin and Moments Tendre Noir in large format complete the range. Tendre Noir being Milka's first dark chocolate to recruit adults. This is also the range of Milka Candies 40% cocoa with good milk from the Alpine Country. These chocolate candies more intense in cocoa and less sweet (market demand) will be appreciated by consumers who have chosen them. Perfect candies to share with the family with their two varieties of filling : Cocoa and Cocoa-Almond. Finally Milka will offer new bags of praline candies in gourmet varieties : Cacao, Almond, Hazelnut.
Mondelez Int. thus promises a successful campaign with strong and complementary brands, ranges made up of its pillars and impactful innovations. A structured strategy to continue to grow in the seasonal sector by recruiting, by making a difference and strengthening its commitments.
