The French brand of infants and dolls Corolle is positioning itself for the first time in the fashion doll segment with the launch of a new range : the Corolle Girls. A strategic launch for Corolle, undisputed leader in babies and dolls in France.
“Playing with dolls, this is serious!» recalls Corolle. Created in 1979, the Corolle brand develops cuddly toys, babies and dolls with vanilla scent and vinyl faces that are instantly recognizable. Cuddly toys and gifts to offer from birth, small babies and dolls from 18 months and large babies from two years old. Corolle also offers a wide range of clothing and accessories to help you reproduce the everyday actions that make you grow up.. It’s in Langeais, in the heart of Touraine, that Corolle creates its collections using materials, unique shapes and patterns that appeal to little girls and boys. Know-how preserved by the German group Simba Dickie which bought the company in 2018.
Corolle in the fashion doll segment
This segment now represents a large share of the doll market and is growing.. It is an extremely dynamic category which offers numerous innovations offering rich and varied concepts projecting the child into fantasized or unreal adult worlds.. Corolle therefore enters this very competitive category by positioning itself on a differentiating offer that combines realism and content. The Corolle Girls are a group of four college friends : Zoe, Luna, Mélody and Valentine who all have a passion and experience young girls' adventures. These fashion dolls allow little girls from four years old to dream of being a grown-up… while reassuring parents about a well-defined adolescent world.
Continuing Corolle know-how
The Corolle brand is appreciated for its realism and aesthetics : 63% of mothers describe it as a brand with careful design. The Corolle Girls are no exception to this trademark. These fashion dolls have realistic faces, innocents, very little makeup to be as close as possible to real teenage girls. Their faces are soft to the touch and smell like vanilla.. Little fantasy : each of the four friends has a pair of removable earrings. Their body proportions are very realistic : these are those of a young teenager. The Corolle Girls’ outfits and accessories are faithful to “Corolle styling” : in tune with the times with cuts and prints similar to those of fashion brands for teenage girls. And as Corolle has always thought about the details, For example, the Corolle Girls monogram appears on the pair of sneakers.
The Corolle Girls featured
A TV spot presents the four friends on France Télévisions until December 15. This system is supplemented by 15 days of TV replay broadcast on M6. The brand relies on the launch of Corolle Girls to take its first steps on TikTok. The official Corolle Instagram account is also in the colors of the Corolle Girls. Corolle Girls gifs and stickers are available on the Giphy and Tenor platforms to personalize messages, posts or stories from Corolle Girls fans. The Corolle Girls are also the heroines of mini-reel videos broadcast on the brand's social networks and also of four five-minute videos, « Corolle Girls, my best friends ", highlighting some of their adventures.
