Great victory for the surimi pioneer in France.
With a clear lead over its competitors and 36% “I prefer”.
The OpinionWay study was carried out with 1,034 respondents aged 18 and over, representative of the French population. “We are extremely proud to have been elected the French people’s favorite brand. It’s a very strong token of recognition.. We hope that this will allow us to continue to attract new families., more and more people are tasting our multiple ranges of products, for the aperitif as well as at meal time », declares Margaux Lamborgh, product manager. It was following a trip to Japan in 1987 that André Nolleau discovered surimi and decided to import it to France.. The first surimi production site in Europe was then built in Normandy., and the first self-service fresh surimi sticks arrived on the shelves in 1989. The Coraya brand was born. Thirty years later, while one in two French people consume surimi, the market represents more than 38,000 tonnes purchased by French households, a relatively stable figure since 2016.
A commitment to the seabed
Member of the Savencia group, Coraya has nearly 400 employees, of which 250 are based in Normandy. Concerned by the sustainability of the seabed, since its surimi is composed of Pacific hake and Alsaka hake, Coraya has made the preservation of the oceans one of its commitments. As such, the surimi producer only sources wild fish exclusively from responsible fishing (respect des quotas, fishing seasons, marine habitats and ecosystems). In addition, for several years, Coraya has formed a partnership with the Un Océan de vie association to raise funds to fight against ocean pollution. Finally, every year, volunteer employees are invited to come and clean a beach in Normandy. “Preserving the seabed also involves limiting the impact of our packaging on the environment. Lately, we replaced our plastic boxes with cardboard cases made from 95% recycled and recyclable fibers. That’s 19 tonnes less plastic per year”, argues Margaux Lambbourg.
