The family candy brand is making a comeback with optimized recipes, a new look and new tastes.
Centenary family business in Hauts-de-France, Northern Confectionery, subsidiary of the French group Sucralliance, relaunches its historic brand of round candies Bool’s. Range, which was created in 2012, thus reaffirms its values of simplicity, softness and closeness. In line with its responsible approach, the company has completely revisited the composition of the candies, with only flavors and colors of natural origin, and without gelatin. The northern company has also revised their packaging, by offering pastel-colored bags decorated with traditional mascots with their big eyes and special hats. Finally, it has completed its range with two new fruity flavors : Citroo, with tangy lemon flavor, and Poom, green apple flavor, who now appear alongside the emblematic Fraisoo and Cara.
Vegetarian sweets
If all Bool’s candies, are now vegetarian thanks to their recipes made without gelatin, However, everything is not turned upside down in the sweet universe of Bool’s new generation, since these little balls of chewy dough retain their texture : a tender heart coated with a delicate layer of icing sugar. Pictograms allow consumers to identify the particularities of these candies veggies. Everything has been designed to reaffirm Bool’s positioning as a brand of comforting sweets aimed at the whole family..
