Supported by the Éram group, Claquettes Market is a French company that wants to democratize the sale of second-hand shoes and work for more sustainable and responsible fashion.. In partner stores in mainland France or on its website, thousands of pairs are offered for sale.
Refurbished, never worn or refinished, these thousands of pairs of shoes come either from the network of partner brands, either directly from the customer's dressing room(e)s. Claquettes Market also encourages French know-how by reconditioning pairs with the Éram group’s artisan shoemaking factory.. Since its launch in January 2023, 4,000 pairs were put on sale on the platform and 17,000 pairs were reconditioned. Common point : style and low prices all year round. Eram, Bocage, Mellow Yellow, Faguo, TBS and many other brands are present on the marketplace. There is something for everyone and for the whole family. This is an opportunity to take the plunge towards more responsible fashion by limiting waste, while doing good for your wallet.
In stores
Already worn but in good condition, these pairs of all brands were dropped off in one of the 60 partner stores by customers. They are hygienized and restored to their beauty. The in-store teams then take care of everything : writing the ad, taking photos, put online. Pairs are on sale both on the website and in store. The seller of the pair of shoes receives the amount of their sale in vouchers with an additional 30% to be used in Éram stores, Bocage et Mellow Yellow (if a pair is sold for €20 on Claquettes Market, the seller receives a €26 voucher valid for one year).
The Claquettes Market community
Sometimes new or already worn, pairs are put up for sale by community members. The opportunity to give these shoes a second life at low prices. Each member decides to put their pair online at the price they want and then takes care of shipping.
The Manufacture of the Éram group
Created in 1927, located in Maine-et-Loire, The Manufacture is a French shoemaker, partner of Claquettes Market since its creation. Its know-how allows it to recondition pairs rejected from stores due to small defects. They are then put on sale on Claquettes Market from -50% of their original price.
AND AT THE MEETING ?
Éram stores overseas being franchisees, the device is not yet implanted there, but “this should be considered later”, lets know Claquettes Market.
THE SECOND HAND MARKET
In France, the second-hand market represents six billion euros according to the French Fashion Institute, whose scope covers clothing, shoes and leather goods… Worldwide, it was estimated at $177 billion in 2022 and is expected to almost double by 2027. Ten percent of the global clothing market is expected to be second-hand clothing by 2024. Young people from generation Z are the first second-hand buyers : 58% say they are aware that their wardrobe contributes to climate change and 63% believe that they can reduce their footprint as individuals. More than eight in ten have already purchased, or plan to do so, second hand clothes.
