After fifteen years of absence, Wonders of the World chocolate bars are back thanks to Krokola, the brand of chocolate for children. The gourmet journey resumes in company, this time, from the game creator Bioviva who takes part in the adventure with cards on biodiversity.
Merveilles du Monde is the snack chocolate brand that, with its animal figures in relief on the chocolate squares and its animal playing cards, made children growing up in the 1980s and 1990s happy. Fifteen years after his disappearance, she is preparing to make her return to the shelves. An initiative that we owe to the creators of Krokola, Amélie Coulombe and Alexandre Kanar, who were keen to revive this legendary brand from their youth. For this return, Merveilles du Monde becomes an ambassador brand for biodiversity and the protection of wild species. A commitment joined by Bioviva by creating an exclusive collection of Nature Challenge maxi-cards for Wonders of the World. These cards will be discovered and cut out inside each tablet. Because Wonders of the World would not be Wonders of the World without its animal cards.
The 2023 version faithful to the original
“Gluttony is an adventure” will soon be able to proclaim Wonders of the World again. The 2023 version will in fact be faithful in all respects to what made Merveilles du Monde unique., starting with the majestic lion adorning the cardboard case, promise of a moment of escape in addition to a gourmet moment... The wild animals in relief on each large square once again become the visual signature of Merveilles du Monde. From the first bite, parents will delight with their children in the finesse of a delicious chocolate, nostalgia and more. Loyalty is also in the recipes since we find the classic milk recipe, crushed hazelnuts and almonds, complemented by its dark chocolate variation.
Pedagogy in addition
But Wonders of the World wouldn’t be Wonders of the World without its essential collectible animal cards. This educational dimension has become even more essential today, facing the environmental challenges that await the new generation. This is why Wonders of the World offers an exclusive collection of maxi-cards based on the Défis Nature game from Bioviva, publisher of board games about nature and the environment. These maps allow you to discover the characteristics of wild animals as well as plants and trees in danger of extinction. This is also why the relaunch of Merveilles du Monde is accompanied by new commitments. Amélie Coulombe and Alexandre Kanar have selected fair trade cocoa beans for their bars – made in France in the Loire, Fairtrade/Max Havelaar certified. Merveilles du Monde is also committed to the environment by joining the 1% for the Planet collective., i.e. by donating 1% of its annual turnover to approved associations, en l’occurrence Hisa (association bringing together scientists, researchers and engineers for the defense of the environment) et Jane Goodall Institute (association for the protection of chimpanzees).
Wonders of the World tablets will be available in supermarkets from March 2023.
