The northern SME produces 800 million truffles and 365 million marshmallows per year, tasted in 59 countries. Progress update on a daring and extraordinary entrepreneurial adventure.
The company based in Roncq (Nord) continues the dynamic that makes it successful, a success story that is written through recipes combining tradition and innovation to promote two French know-how : truffle and marshmallow covered in chocolate. After a successful launch in France, the range of truffles is exported to Asia, and for their part, French marshmallows are enjoying growing international success. In total, 30 truffle and 10 marshmallow recipes have conquered 59 countries, most recently by teaming up with big names in chocolate to revisit this sleeping beauty, the scams. The ultimate truffle developed with the best worker in France and world champion in chocolate making Pascal Brunstein has set up shop in Asia, where it will be distributed at Costco for the first year. This entry into the range in highly strategic markets represents the first deployment abroad of this standard bearer of Chocmod’s chocolate know-how.. Positioning on the Asian market is based around key events such as Chinese New Year, Singles Day (November 11th) or spring, moment for which new packaging will be published on Fantaisie truffles, gourmet, best worker in France or even on French marshmallows.
The conquest of the West
The story of Chocmod is a globe-trotting adventure. From the 1980s, the brothers Tombs leave their Hexagon, coolers filled with truffles under your arms, to offer them to gourmets around the world. This audacity initially made the brand successful in the United States. (Today it is Chocmod’s first market.). So much so that a second factory was opened near Montreal, to meet demand on the continent. Very quickly, the conquest accelerates, and Chocmod is developing its activity in Asia and Oceania. Today, Chocmod is leader in the truffle market in the United States and Mexico, and the only French manufacturer to have a factory on the American continent. Its brand Truffettes de France is present in all major brands, and Chocmod works in MDD with many actors. Alongside Asia, the company is developing its brand and private label presence in South America, an emerging market with high potential, as evidenced by the entry of Truffettes de France and private label products in Brazil.
Worldwide consensus flavors
Airlines, restaurant chains, major distributors, 190 customers have chosen French know-how to delight the whole world, an activity which today represents 50% of Chocmod’s turnover. Alongside the main references, the company was able to create limited editions for festive periods to adapt to the tastes of local consumers : marshmallow peppermint in Australia, candy cane scams au canada, pumpkin spice in the United States, with raspberry for Brazil… Because 38% of consumers prefer milk chocolate, and that 12% of chocolate innovations in the world were based on hazelnuts in 2023, Chocmod adjusts its strategy and focuses on the development of products with more consensual flavors, which appeal all over the world. A new step to promote French chocolate and confectionery know-how throughout the world.
