Because, for Gillette, every man is a champion of everyday life, the brand unveils the Champion Gold, a new razor under the new GilletteLabs franchise.
The Paris 2024 Olympic and Paralympic Games will mark a milestone for all French and international athletes and future champions. Gillette gets into the starting blocks of the Olympic and Paralympic year by launching the Champion Gold edition. This razor is gold in color, which recalls the metal that every athlete dreams of one day wearing around their neck. It takes the model of the GilletteLabs razor, launched in 2023, which combines design, experience and performance. The GilletteLabs Gold shaves and exfoliates in a single gesture, sans effort, to enable every man, despite the busy pace of his day, take care of your beard in just a few minutes.
Aesthetic, efficient and practical
GilletteLabs Gold incorporates an exfoliating bar into its handle to remove dirt and skin debris and release trapped hair before passing the blades. Thanks to the durability of its technology, this new razor is a very good investment : it is guaranteed for life ! It also has a premium metal handle and is placed on a magnetic display to hold it in a vertical position.. Both aesthetic and practical, this position helps protect the blades from wear and tear while facilitating their drying. To complete the experience, a moisturizer, shaving foam and shaving gel are also available in the GilletteLabs range.
KING CAMP GILLETTE, CHAMPION OF INNOVATION
Creator of Gillette in 1901, King Camp Gillette was a visionary entrepreneur, at the origin of three major advances which have lastingly changed the industry and the advertising world. The creation of the safety razor that allowed men to shave at home, daily. The invention of a business model based on the purchase of an initial object associated with the repurchase of “consumables” (the blades). Sports sponsorship as a way to make a brand known and loved.
