Zoom in ice cream department

Taken over in 1995 by Royal Bourbon, Rama House, founded in 1950 and pioneer in the sale of spices in jars in Reunion Island, shines more than ever in the local spice segment. With its traditional image, Maison Rama seeks ways of innovation despite the price constraints weighing on the segment, and freight issues and....

The historic leader of the spice market – inventor of the spice bottle and cabinet – once again demonstrates its visionary character with the latest developments in its offering : a new range of blends of spices and aromatics from around the world combined with packaging designed for unique use in the kitchen, the smart bag. Flagship European brand of the McCormick group, number one....

Mars Wrigley France is one of the most dynamic players in the ice cream market. In 2020, the company continued its innovation strategy with the launch of two new recipes Snickers and Mars in the jar segment. “A dynamic and efficient segment” in Réunion, judge Sébastien Caput, GMS sales director at Redisma which distributes....

The success of the historic Reunion ice cream brand, Adélis, repose sur des saveurs péi valorisées par un savoir-faire bientôt cinquantenaire Pour François Chan-Liat, General Director of Glaciers Réunis Industrie, producer of the Adélis brand, “our customers are loyal to perfumes, to tastes. Also do something new, oui, but as long as you press it....

Driven by gourmet innovations popular during confinement, the ice cream category returned to growth of +10% in value in 2020. A record result boosted by French people looking for pleasure products and manufacturers who have placed innovation at its highest level to satisfy them. Result : the French have never....