20.9 C
Meeting
Thursday 27 February 2025

CATEGORIE LEADER REUNION

Expert

A Reunionese man at the helm of BNP Paribas Réunion

With extremely diverse experience within BNP Paribas in mainland France, On February 1, Issa Imraan took over as general manager of a company in excellent health, which positions itself at the forefront of sustainable finance. The Reunion bank has just acquired a green desk, a team specialized in financing CSR projects and....

Five predictions for online customer experience

Contentsquare, la licorne française spécialisée dans les solutions d’analyse de l’expérience en ligne, annonce ses prédictions et préconisations. In the actual context, la prudence est de mise, mais les directions marketing, qui font face à des choix stratégiques aux enjeux sans précédent, peuvent faire de l’expérience client un avantage concurrentiel et un différenciateur pour leur entreprise. Les crises sont la...

Work from home at company request : the employment allowance is due by the employer

When an employee works from home at the request of the employer, the latter must pay him occupation compensation. Walter France's Social working group comments on a judgment of the Court of Cassation *. The Covid-19 pandemic has forced many employees to work from home to limit contamination in the workplace.. Le droit du...

Large distribution : digitalization of catalogs, a priority issue for brands

Pioneer and leader of the Drive-to-Store in Europe, Bonial Dresse, avec le concours d’Infopro Digital et de LSA, un nouvel état des lieux du rapport des professionnels du secteur de la distribution avec la digitalisation des catalogues publicitaires. Cette étude met également en exergue la perception du dispositif « Oui Pub » par les décideurs de la grande distribution. Le dispositif « Oui Pub »...

CSR and circular economy, new Cluster Green roadmap

Become the CSR and circular economy cluster in Reunion and shine in the Indian Ocean region, such is the ambition for the cluster that the regional grouping of companies committed to the environment (Green) was set at its general meeting, last November 30. Regroupant des entreprises et des organismes publics et privés voyant dans l’environnement un...

Retail : innovations to remember

The Covid-19 pandemic has strongly favored the growth of e-commerce platforms : 27,000 new e-commerce sites were created last year according to the latest figures from the Federation of e-commerce and distance selling (Fevad). The sector would have exceeded, in 2021, the 129 billion euros of online purchases of products and services, soit une hausse...

Key cabinets : the end of the nightmare for real estate professionals

The SecurKeys company and UNIS, first professional union in the real estate sector, enter into a strategic partnership to simplify the management of keys and duplicate keys for which they are responsible. At the heart of this collaboration, SecurKeys PRO, a new secure service launched by SecurKeys. Managing key rings is a service that is expensive for professionals. La gestion des...

Beauty cultures in France

The new cultural observatory of Initiative Paris, cultural media agency of the IPG Mediabrands group, reveals the 15 beauty trends to follow in 2023. Produced in collaboration with Synomia, French specialist in semantic artificial intelligence, this new observatory looks at emerging beauty communities in France, based on the analysis of Instagram conversations over a year : 616 312...

Seeds and Unitec join forces to support Reunion start-ups

Incubator created in Reunion in 2016, Seeds supported around a hundred project leaders in the region and helped raise nearly 10 million euros in financing. Unitec is one of the main support structures for start-ups in the Bordeaux region. It contributed to the creation of 630 start-ups in its territory. Forte d’une équipe de...

Artificial intelligence at the service of your marketing

Fin 2022, the launch of OpenAI's Chat GPT artificial intelligence allowed the general public to discover one of the most advanced artificial intelligences currently available. Here are different tools that can support your teams on a daily basis for your marketing. What is artificial intelligence ? Artificial intelligence (IA) is the simulation of human intelligence by machines,...
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