NielsenIQ a dévoilé en octobre son bilan des innovations en produits de grande consommation qui ont marqué l’année. Certains paris osés ont payé, grâce à une vraie proposition de valeur qui a séduit les consommateurs avec l’appui de dispositifs marketing et communication parfaitement adaptés.
L’étude « Innovations, lancements de produits et attentes consommateurs » de NielsenIQ présente le Top 20 des meilleurs...
Kantar Worldpanel's decryption of consumption figures at the end of September 2022 (cumulative from December 27, 2021 to September 4, 2022) highlights French consumers’ strategies for adapting to inflation : 65% of arbitrations concern product changes, 30% on a reduction in purchases. In addition, la volonté d’acheter...
Explosion of production costs, renegotiations with distributors still pending, climatic hazards, water restrictions, energy crisis, conflict in Ukraine… There is no shortage of sources of concern in the agri-food SME and ETI sector, as revealed by a survey by the Association of Processed Food Products Companies (ADEPALE) to its members.
« La situation des PME et ETI de...
Built to last, inflation affects many consumer products. The services and information company NielsenIQ, specialized in consumption measurement, analyzes the performance of organic and bulk products, and the impact of the inflationary crisis on these purchases. Le contexte met en effet à mal ces pratiques vertueuses et rend encore plus stratégique leur...
The covid crisis has not affected the dynamism of cans in France. From 2019 to 2021, they continued to gain ground over other beverage packaging in stores according to data collected by the GIE La Boîte Boisson, member of Metal Packaging Europe and which represents the can industry in France.
In two years, les ventes de...
Physical commerce still in demand, made in France and certified CSR : an OpinionWay survey for Bonial, pioneer and leader in drive-to-store in Europe, focuses on purchasing preparation and, in general, on the uses and attitudes of French consumers in the field of gardening and DIY.
Quels produits les Français ont-ils achetés au cours des 12 derniers...
Alors que les prix à la consommation ont augmenté en France de 2,9 % sur douze mois glissants, une très large majorité de Français consultent les catalogues publicitaires à la recherche de promotions pour optimiser leur pouvoir d’achat. C’est que révèle une étude de Bonial, leader du drive-to-store en Europe.
Avec le concours d’Opinionway, Bonial (Axel Springer) a souhaité dresser...
Synthetic worlds are no longer science fiction : they are real. Whether to find a vaccine, define our diet, creating the food of the future, even extend life expectancy, synthetic biology interferes in our privacy. From living to digital, there is only one step : that of algorithms. Synthetic media....
A new trade map has emerged : that of ecosystems. Commerce has elected its new leaders for several years, American GAFAM (Google, Amazon, Facebook, Apple, Microsoft) and Chinese BATX (Baidu, Alibaba, Tencent, Xiaomi). Nevertheless, this cartography is increasingly disputed. La « company-as-a-service », or the ecosystem company, is everyone’s business, and everyone has....
Health is the first sector soluble in Artificial Intelligence. The whole medical process, from diagnosis to daily monitoring is driven by AI, supported by numerous increasingly precise connectors in their medical statements. The health crisis has accelerated and reshaped the pre-existing system, leaving room for new entrants. Let them be giants of....
