This is what a study by the Premium Craft Spirits label indicates, founded by the large Peureux-Massenez distilleries, on the French's favorite spirits as the end-of-year holidays approach.
The Premium Craft Spirits spirits label (PCS), launched in 2021 by the major Peureux-Massenez distilleries, conducted a study on French consumption trends in this sector and....
In October, NielsenIQ unveiled its review of consumer product innovations that marked the year. Some daring bets paid off, thanks to a real value proposition which has won over consumers with the support of perfectly adapted marketing and communication systems.
The “Innovations, product launches and consumer expectations” from NielsenIQ presents the Top 20 of the best...
Kantar Worldpanel's decryption of consumption figures at the end of September 2022 (cumulative from December 27, 2021 to September 4, 2022) highlights French consumers’ strategies for adapting to inflation : 65% of arbitrations concern product changes, 30% on a reduction in purchases. In addition, the desire to buy....
Explosion of production costs, renegotiations with distributors still pending, climatic hazards, water restrictions, energy crisis, conflict in Ukraine… There is no shortage of sources of concern in the agri-food SME and ETI sector, as revealed by a survey by the Association of Processed Food Products Companies (ADEPALE) to its members.
“The situation of SMEs and ETIs in...
Built to last, inflation affects many consumer products. The services and information company NielsenIQ, specialized in consumption measurement, analyzes the performance of organic and bulk products, and the impact of the inflationary crisis on these purchases. The context actually undermines these virtuous practices and makes them even more strategic...
The covid crisis has not affected the dynamism of cans in France. From 2019 to 2021, they continued to gain ground over other beverage packaging in stores according to data collected by the GIE La Boîte Boisson, member of Metal Packaging Europe and which represents the can industry in France.
In two years, sales of....
Physical commerce still in demand, made in France and certified CSR : an OpinionWay survey for Bonial, pioneer and leader in drive-to-store in Europe, focuses on purchasing preparation and, in general, on the uses and attitudes of French consumers in the field of gardening and DIY.
What products have the French bought over the last 12?.
While consumer prices have increased in France by 2,9% over twelve rolling months, a very large majority of French people consult advertising catalogs in search of promotions to optimize their purchasing power. This is what a study by Bonial reveals, Europe's leading drive-to-store.
With the help of Opinionway, Bonial (Axel Springer) wanted to draw up....
Synthetic worlds are no longer science fiction : they are real. Whether to find a vaccine, define our diet, creating the food of the future, even extend life expectancy, synthetic biology interferes in our privacy. From living to digital, there is only one step : that of algorithms. Synthetic media....
A new trade map has emerged : that of ecosystems. Commerce has elected its new leaders for several years, American GAFAM (Google, Amazon, Facebook, Apple, Microsoft) and Chinese BATX (Baidu, Alibaba, Tencent, Xiaomi). Nevertheless, this cartography is increasingly disputed. La « company-as-a-service », or the ecosystem company, is everyone’s business, and everyone has....
