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La nutrition spécialisée implique une responsabilité vis-à-vis du consommateur encore plus grande que les autres marchés alimentaires. Les explications de Pauline Thiers, Manager Marketing et Catégorie Le marché de la nutrition infantile évolue-t-il uniquement en fonction de la natalité ? Le marché de la nutrition infantile regroupe l’alimentation infantile et les laits infantiles. Le groupe Danone est engagé auprès de l’OMS...

The company Nutricia Nutrition Clinique takes over the distribution of the Blédina and Laboratoire Gallia ranges in Réunion, previously entrusted to Mondelez. Through this operational reorganization, Danone invests more locally, and this is the entire philosophy of a pioneering group in health food, social progress and environmental preservation, which appears. Distributed mainly in supermarkets, Blédina, Blédilait...

Vingt-cinq années d’observation, de collecte, de traitement et d’analyse de données et de réponses de personnes interrogées dans le cadre de centaines d’enquêtes, sur les produits, les marchés, les comportements d’achat et de consommation… Si quelqu’un est bien placé pour porter un regard objectif sur l’évolution économique et commerciale réunionnaise, sur celle de la grande distribution en particulier, It is...

The franchise has put Reunion Island commerce in tune with France, especially in city centers. The franchise model of standardized offers and stores has not only modernized retail by opening it to contemporary lifestyles, but it has influenced other network commerce models. “Commerce is going through profound changes (e-commerce, multichannel, mode de...

All franchisors (99 %) took advantage of the health crisis to strengthen digital within their organization. • 96% have strengthened their external digital communication. • 93% have strengthened digital tools in internal processes. • 2 out of 3 franchisors have implemented new sales channels (78 % des franchiseurs avec...

Constantly evolving, the franchise model is a factor of reassurance in times of crisis. 70% of franchisees believe they are better able to withstand the crisis than an isolated retailer : •8 out of 10 franchisees are confident about the future of their business and want to stay in their network. •In a growth dynamic, 30 % d’entre eux souhaitent ouvrir un nouveau point...

Focus sur deux enseignes portées par des jeunes : les pizzérias fast-good Pizza Cosy et les micro-crèches La Cabane d’Achille & Camille. C’est en 2010 que Pizza Cosy a vu le jour sous l’égide de Florent et David, deux amis motivés par l’envie de créer une entreprise ensemble. À vingt ans, les deux jeunes décident de rassembler toutes leurs économies...

For several years, a wind of freshness and renewal manifests itself on the franchise, which sees the birth of innovative concepts instigated by young inspiring entrepreneurs, eager to write their own success stories, like start-uppers. In 2020, 41% of individual business creators were under 30 years old compared to 38% a year earlier. Un rajeunissement qui...

The poke bowl brand is the winner of the Les Révélations de la Franchise competition organized each year by the French Franchise Federation. Pokawa is a fast food brand created in 2017, which is part of the dynamic of fast casual and healthy food. The founders, Maxime Buhler and Samuel Carré, inveterate travelers, ont créé Pokawa à...

According to the 2022 annual franchise survey, a large majority of franchisees were employees before launching and a majority of franchisors favor recruitment among their employees. Franchisees are 36 years old on average when they open their first point of sale. At the time of their installation, un quart des franchisés décident de changer de...