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Launched in 2018, the Tezi Tea range of iced teas was first produced in the Netherlands before fully becoming Nou la fé in 2021. The growing market for iced teas, the search for a third growth lever after beer and sodas, skills available internally and enthusiasm to spare : la gamme de thés glacés Tezi...

« Si je comprends bien, Brasseries de Bourbon prépare les soixante prochaines années… » : Ericka Bareigts, mayor of Saint-Denis, résumait, par cette remarque, les interventions d’Edwin Botterman, directeur général de Brasseries de Bourbon, et de Pascal Sabrié, directeur Afrique-Océan indien du groupe Heineken, à l’occasion des 60 ans de l’entreprise, last month. De retour à la tête de Brasseries de Bourbon depuis...

The Run Market brand is about to fall into the hands of the Mauritian group IBL. A rescue welcomed with relief by employees, but the arrival of a foreign actor in large-scale distribution in Reunion raises concerns. A persistent rumor was confirmed in mid-October : le conglomérat mauricien IBL est entré en négociation exclusive avec les actionnaires de Make Distribution en vue...

One March 2020, 70% of 5,900 European consumers surveyed in a study by the Toluna Institute say they are actively taking action to reduce their use of plastic packaging. Consumers are becoming more and more attentive to the packaging of the products they buy. Brands are obliged to review their approaches by offering new, more ecological solutions.. Cette prise...

The solid boom is immense and revolutionizing the hygiene and beauty segments. Everyone is won over by this new reduced format which is good for the ecology. In 2021, the turnover of solid cosmetics reached 85 million euros, an amount down compared to 2020, mais supérieur de 14...

Ecological transition, environmental issues, eco-responsibility, local production and consumption, transparency, food autonomy, pouvoir d’achat... Established today in a lasting manner in consumption habits, organic continues to evolve, striving to integrate all the aspirations of the moment, and no longer just those of health and naturalness. Because all these values, precisely, have been his since the beginning. In...

The founder of the Nicolas cellars is nothing less than the inventor, in the 19th century, the sale of bottled wine in specialized stores ! Xavier Segall, development director of Nicolas at Covino, demonstrates how the spirit of innovation from the beginning has continued to this day. Meeting Leader : Nicolas celebrates his bicentenary in 2022. En quoi cette ancienneté a de l’importance...

“I want our customers to be proud to buy and consume wines bottled in Reunion Island.. » C’est ainsi que David Cailleux, who had just been promoted to general management of the Indian Ocean Wine Company (COVINO), concluded the interview he gave us in March 2020, à la veille du déclenchement de la crise sanitaire...

Blédina launches a new campaign to draw parents’ attention to the diet of “big babies”. One of the reasons explaining the popularity of Blédina and Blédilait products in Réunion is undoubtedly the excellent communication campaigns, designed in Reunion for the Reunion public, by Blédina Indian Ocean. Three years ago, la campagne « Grandir...

B Corp certification is defined as an international movement of companies acting in the general public interest beyond economic performance. B Corp stands for “Benefit Corporation”. Also known as B Corporation or B Lab label, this certification is aimed at commercial companies meeting societal and environmental requirements, ainsi que de gouvernance et de transparence...