Business

L'idée que nous ne serions séparés de n’importe qui dans le monde que par six degrés de connexion fascine depuis longtemps. Popularized in the 1960s, this theory is based on the idea that few intermediaries are enough to connect two strangers. However, a key experiment found that only 29% of connections were actually successful. Ce faible pourcentage met en lumière...

As an entrepreneur, you have surely tested various marketing strategies to attract new customers. However, despite your efforts, generating a constant flow of leads can seem difficult. What if the solution resided in a simple and human tool ? Think about the last time a friend recommended a restaurant or movie to you. You probably trusted....

Just like the opera, referral marketing requires careful preparation to be fully appreciated and, Above all, to bear fruit. Imagine yourself facing a work by Verdi without ever having listened to a single opera aria : the experience would be confusing. In the same way, launching into referral marketing without solid preparation risks leading you to....

In the business world, the first impression is often the one that counts the most. Imagine yourself in an elevator with an influential entrepreneur, you have less than a minute to capture their interest and make them want to know more about your business. This is where the power of the “elevator speech” lies.. But how do you create a pitch that, not only....

You are an entrepreneur, eager to see your business prosper and grow? SO, you have probably already heard of strategic alliances. Do you really know how to make the most of them to make your business take off? ? Discover in this article the secrets to establishing effective strategic alliances that will propel your success. A strategic alliance, it is much more than a simple agreement between two....

Have you ever assessed the depth of your professional network? ? Maybe it's a kilometer wide, but one centimeter thick ? The importance of a wide-area network is undeniable, but to truly thrive it must also dive deep. In this article, we explore how to build a powerful network, combining the breadth of contacts with the depth of relationships, specifically suited to entrepreneurs seeking....

In the business world, getting recommendations is a valuable asset. Until those referrals turn into loyal customers, they are just empty promises. The true success of your network is measured by how well these referrals convert into active customers.. We'll explore the power of active source recruitment..

In the business world, good recommendations are like gold. They can open doors and create opportunities. How long does it take to receive recommendations from your network? ? Not so simple ! Establishing referral relationships is a process similar to developing friendships, requiring time and effort. L’analogie de l’amitié Les...

In the ever-changing business world, l'art de convaincre les clients de choisir vos produits ou services va au-delà de simples transactions commerciales. “Engage a customer” has become the mantra of modern entrepreneurs who aim for sustainability and long-term growth. Qu'est-ce que cela signifie exactement et comment les entrepreneurs peuvent-ils passer de...

In the business world, the traditional command and control management model is losing its relevance. The most successful companies now understand that trust & track leadership (leadership based on trust and follow-up) constitutes a significant competitive advantage. In times of crisis, it is this type of leadership that is revealed...