22 C
Meeting
Monday 23 December 2024

CATEGORIE LEADER REUNION

In the news

Prince de Bretagne market gardeners set themselves the goal of zero plastic in five years

The ecological transition is among the commitments made by Prince de Bretagne market gardeners, presented at the start of 2021. In terms of packaging, they have already saved 120 tonnes of plastic in 2020, adopting certified cardboard packaging and favoring wood from Breton plantations. This year, de nouveaux emballages sont disponibles dans les gammes...

All Christmases are welcome at Picard

Picard invites you to celebrate Christmas and New Year's Day according to everyone's desires and tastes. In a traditional way with a tree and a pretty table to welcome the whole family or on New Year's Eve with friends around a dinner aperitif. And why not with a veggie Christmas? ? Full of diversity and novelties, la collection de fêtes Picard 2021...

Edena Boissons launches a new range of coffee on the island

With Delta Cafés, Edena Boissons introduces one of the major European coffee brands to the local market and, More precisely, in the most dynamic segment of the moment, the pods, with a dedicated machine. This range entirely dedicated to CHR, businesses and individuals with home delivery brings a great novelty to the market. Fière de représenter...

The Exodata sun makes Reunion shine

“We are only at the beginning of our history” says Julien Mauras, président fondateur du groupe de services numériques Exodata, in the interview he gave us on the occasion of the group's latest news : son positionnement sur la cybersécurité sous la marque Exodata Cyberdéfense et l’ouverture d’une agence à Bordeaux pour se renforcer sur le marché métropolitain....

My Test Shop in Beauséjour

L’appel à candidatures est lancé. Porté localement par l’association Initiative Réunion, la Boutique à l’Essai s’adresse aux personnes ayant un projet de commerce, qui peuvent tester leur concept au sein d’une boutique pilote. Soutenue par la CINOR, cette proposition innovante est menée en partenariat avec la Fédération nationale des Boutiques à l’Essai et CBo Territoria. L’appel à candidatures de Ma...

The Casernes hypermarket comes back to life

Fruit of a partnership between the Chong-Fah-Shen and Excellence groups of Pascal Thiaw-Kine, the reopening at the beginning of October of the Casernes hypermarket installs the E.Leclerc brand in Saint-Pierre. The sad spectacle of an almost urban wasteland that the old Auchan was beginning to become is over., spent at the beginning of 2019 for a few months under a “Géant Les Casernes shopping center” brand before its closure..

Mascarin in the race for innovation

Facing the global chocolate giants, Mascarin, the Reunion master chocolatier, has no other choice but to cultivate his difference again and again : which means constantly innovating. Hence a unique and original positioning, halfway between artisanal chocolate and industrial chocolate, which gives pride of place to specific tastes. C’est de nouveau le cas en 2021...

Rivière du Mât stands out on the Arranged market

Mât River, leader in 2021 in arranged rums in mainland France ! The brand has succeeded in its development in this highly contested market segment, originally created by Isautier and in which all the rum producers of Réunion, but also from the Antilles, were engulfed. L’heure est à la satisfaction et à la...

Light & Gourmand : the recipe for success

Marketed for a year, the new range of Léger yogurts & Gourmand de la Cilam had not been the subject of any advertising at the time due to Covid. Hence the interest in the communication in the form of a first assessment unveiled at the end of September. Supporting figures, elle montre la pertinence de ce produit aux qualités nutritionnelles inédites et de la démarche ayant conduit...

The French and the consumption of wines and champagnes

A price of 35 euros per bottle is the psychological threshold not to be exceeded during wine fairs. : Bonial, pioneer and leader in drive-to-store in Europe, dress, at the time of the wine fairs, an inventory of the relationship of the French with their consumption of wines and champagnes. In Europe, plus de 400 grandes enseignes font...
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