In the news

For the end of year celebrations, Isautier unveils three limited editions offered in the brand's emblematic triangular bottles, which pay homage to the pioneering personalities of the house : old Louis rums & Charles 14 and 22 years old, Antoinette 14 years old and Alfred 12 years old. The Isautier house thus reminds us that it has been producing....

After two years of forced absence, the organizers of the Réunion Wine and Champagne Fair hoped to welcome four to five thousand visitors for this third edition, the 11, November 12 and 13 at the Cité des arts. It looks neat. « Vinocité est né du constat qu’il existait une filière dynamique du vin à La Réunion et qu’il était temps...

Designed by Knap, a French start-up, le Knap Kart permet, among others, to do your shopping without going to the checkout and to know your purchases in real time. Also supported by Bpifrance and two French banks, Knap has just completed a Seed fundraising of three million euros, which brings together distribution experts in France, Belgium,...

“If I understand correctly, Brasseries de Bourbon is preparing for the next sixty years…” : Ericka Bareigts, mayor of Saint-Denis, summarized, by this remark, the interventions of Edwin Botterman, general manager of Brasseries de Bourbon, and Pascal Sabrié, Africa-Indian Ocean Director of the Heineken group, on the occasion of the 60th anniversary of the company, last month. De retour à la tête de Brasseries de Bourbon depuis...

The Run Market brand is about to fall into the hands of the Mauritian group IBL. A rescue welcomed with relief by employees, but the arrival of a foreign actor in large-scale distribution in Reunion raises concerns. A persistent rumor was confirmed in mid-October : le conglomérat mauricien IBL est entré en négociation exclusive avec les actionnaires de Make Distribution en vue...

An unprecedented survey by the Sagis group measures the state of brand awareness among a representative sample of 500 people aged 18 and over. Predominance of large retail brands, unalterable sportswear brands, relative weakness of local brands. Philippe Fabing, president and director of studies of the Sagis group, comment on the results. Why did you carry out this investigation? ? For two reasons. The...

The natural hair cosmetics brand created by entrepreneur Kelly Massol in her kitchen in 2009 is experiencing meteoric growth. She goes on the offensive with a communication campaign and a strong message for women. The Secrets of Loly, first French brand of natural cosmetic products suitable for textured hair, fait une entrée fracassante dans le paysage publicitaire...

Sold online and delivered to your home in the Paris region since the middle of the year, the first French brand of refrigerated beauty care, with a name inspired by the Piton Maïdo, starts in Reunion, in November, its marketing at points of sale. A strategic as well as symbolic step for its founder, Marina Féat-Gultzgoff, qui magnifie ses racines réunionnaises par...

Kdopays celebrated its anniversary to thank its teams and its 300 partners, Reunion tourism and leisure professionals. The leader in the sector takes the opportunity to announce the upcoming launch of a digital platform, a new local quality label and a reworked graphic identity. Kdopays permet aux Réunionnais d’offrir un éventail de prestations de loisirs rassemblées à l’intérieur de coffrets-cadeaux....

The collective mark for identifying local production is moving towards a territorial label dimension by strengthening its conditions of attribution and renewal. The management of Nou la fé is entrusted to a “brand secretariat” external to ADIR. An equally independent audit completes the company's self-assessment and more criteria are now taken into account. The...