In the news

The natural hair cosmetics brand created by entrepreneur Kelly Massol in her kitchen in 2009 is experiencing meteoric growth. She goes on the offensive with a communication campaign and a strong message for women. The Secrets of Loly, first French brand of natural cosmetic products suitable for textured hair, fait une entrée fracassante dans le paysage publicitaire...

Sold online and delivered to your home in the Paris region since the middle of the year, the first French brand of refrigerated beauty care, with a name inspired by the Piton Maïdo, starts in Reunion, in November, its marketing at points of sale. A strategic as well as symbolic step for its founder, Marina Féat-Gultzgoff, qui magnifie ses racines réunionnaises par...

Kdopays celebrated its anniversary to thank its teams and its 300 partners, Reunion tourism and leisure professionals. The leader in the sector takes the opportunity to announce the upcoming launch of a digital platform, a new local quality label and a reworked graphic identity. Kdopays permet aux Réunionnais d’offrir un éventail de prestations de loisirs rassemblées à l’intérieur de coffrets-cadeaux....

The collective mark for identifying local production is moving towards a territorial label dimension by strengthening its conditions of attribution and renewal. The management of Nou la fé is entrusted to a “brand secretariat” external to ADIR. An equally independent audit completes the company's self-assessment and more criteria are now taken into account. The...

Les rencontres avec les sociétaires sont l’un des temps forts annuels dans la vie du Crédit Agricole. Elles témoignent du fonctionnement mutualiste de la grande banque française des territoires. L’éclairage de Pascal Quineau, président de la Caisse régionale du Crédit Agricole de La Réunion. Le Crédit Agricole est une banque coopérative et mutualiste. Quel est le rôle des sociétaires dans...

Appeared less than twenty years ago, pei organic farming faces a private local market that is still limited and a public market that is still not very open. It not remain that, supported by public authorities, the sector is becoming structured and has the wind in its sails, especially among young farmers. À La Réunion...

Created in 2005, the Natexpo Trophies reward the most innovative products, practical and original, placed on the market during the year. In 2022, there are nearly 240 products, i.e. 21% more than in 2020, which were submitted to the jury. Catégorie Produits frais Trophée Or : L’atelier V*, Taharama with smoked white beans and Brittany dulse. Silver Trophy :...

During the pandemic, mental and emotional well-being has become a priority. Organic also meets the ambition to find peace and serenity at all times, by all means. In 2020, les cas de troubles dépressifs majeurs et les troubles anxieux ont bondi respectivement de 28 % et 26 % selon une étude publiée par la revue The Lancet...

One March 2020, 70% of 5,900 European consumers surveyed in a study by the Toluna Institute say they are actively taking action to reduce their use of plastic packaging. Consumers are becoming more and more attentive to the packaging of the products they buy. Brands are obliged to review their approaches by offering new, more ecological solutions.. Cette prise...

The solid boom is immense and revolutionizing the hygiene and beauty segments. Everyone is won over by this new reduced format which is good for the ecology. In 2021, the turnover of solid cosmetics reached 85 million euros, an amount down compared to 2020, mais supérieur de 14...